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Screenful: The $0.9M Powerhouse in Productivity Analytics
How a 10-person team built the #1 analytics layer for Jira, Trello, and Asana
In a market dominated by giants, Screenful proves that focus beats scale. With just 10 employees and $0.9M in revenue, this Finnish startup has quietly built the definitive analytics platform for task management tools—turning chaotic project data into crystal-clear insights.
"They didn't build another project management tool—they built the analytics layer every PM tool should have had from day one."
The Data Story: Lean & Mean
Screenful's metrics reveal a fascinating narrative: 40% organic traffic from a 10-person team means they've mastered SEO for niche developer tools. Their $0.9M revenue with 10 employees translates to $90K per employee—a remarkably efficient SaaS model. The 42% direct traffic suggests strong brand recall; users don't stumble upon Screenful, they seek it out.
The Audience: Power Users, Not Casuals
Their top keywords reveal a sophisticated user base. 'How to create Trello card dependent on another card' (90 monthly searches) isn't a beginner's query—it's a power user hitting workflow friction. Screenful solves the specific pain points that project management platforms ignore: dependency tracking, cross-platform visualization, and automated reporting. They're not competing with Jira; they're complementing it.
The tech stack tells its own story. Tailwind CSS, Bootstrap, and Ant Design suggest a rapid development cycle focused on functionality over flash. No fancy frameworks—just solid engineering. Their social presence (Twitter, LinkedIn, YouTube) is active but not aggressive, aligning with their B2B, developer-first approach. They don't shout; they solve.
- Niche dominance: They own the 'Trello analytics' and 'Jira reporting' conversation, not trying to be everything to everyone
- Capital efficiency: $0.9M revenue with 10 employees means minimal burn, maximum focus
- Product-led growth: 42% direct traffic indicates strong word-of-mouth and user retention
- Platform-agnostic: They integrate with Jira, Trello, Asana, monday.com, GitHub & GitLab—covering the entire dev toolchain
The Growth Engine: SEO & Specificity
Screenful's growth playbook is textbook niche SaaS: dominate long-tail keywords, solve specific problems, and let users discover you. Their 40% organic traffic isn't accidental—it's the result of ranking for queries like 'free card dependency Trello' and 'GitLab how to find token.' They're not competing for 'project management' (volume: 100K+); they're owning 'Trello analytics' (volume: 80). This is how you win without a marketing army.
The Verdict: Quietly Dominant
Screenful proves that in SaaS, depth beats breadth. They're not trying to be a unicorn—they're building a sustainable, profitable business by being the best at one thing: making project data actionable. For founders, the lesson is clear: pick a niche, own it, and let efficiency be your moat.
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Screenful - #1 Productivity Analytics Platform
Screenful makes it easy to visualize task management data from Jira, Trello, Asana, monday.com, GitHub & GitLab. Get instant analytics, customizable charts, and scheduled reports—all in one place.
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About screenful.com
Screenful makes it easy to visualize task management data from Jira, Trello, Asana, monday.com, GitHub & GitLab. Get instant analytics, customizable charts, and scheduled reports—all in one place.
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screenful.com uses 12 technologies across their website including Font Awesome, Google Fonts, HSTS, Framer, and more.
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screenful.com receives approximately 17.0K monthly visitors and ranks #1,623,610 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:11 on the site.
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