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Screenster: The Visual Regression Tool That's Quietly Building
A $0.6M revenue, 8-person team tackling visual testing with a unique approach
In a world obsessed with massive scale and billion-dollar valuations, Screenster represents something increasingly rare: a focused, profitable tool solving a specific, painful problem. While Selenium dominates the conversation, Screenster is carving out a niche by making visual regression testing accessible and intelligent.
"They're not trying to be the next Selenium. They're trying to be the better alternative for visual testing."
The Niche Strategy
With only 8 employees and $0.6M in revenue, Screenster isn't chasing enterprise contracts. Their organic search traffic (41%) suggests they're capturing developers actively seeking alternatives to Selenium's complexity. The keywords reveal their audience: people searching for 'happy path testing' and 'UAT automation'—practitioners who understand the pain of visual bugs slipping through.
The User Story
Their traffic profile tells a story of a tool used by a dedicated, technical audience rather than mass-market adoption. With 39% direct traffic, users are bookmarking and returning—a strong signal of product stickiness. The global rank (#12.5M) suggests they're not playing the SEO volume game, but rather building for a specific tribe of QA engineers and developers who need visual regression testing without the overhead of full Selenium setup.
The tech stack reveals a pragmatic, modern approach: WordPress for marketing, Tailwind CSS for styling, and jQuery still in the mix—likely for legacy support. This isn't a venture-backed rocket ship burning cash on cutting-edge frameworks; it's a lean operation focused on solving the problem, not impressing VCs.
- Visual regression testing as a Selenium alternative, not a wrapper
- Web-based tool requiring minimal setup compared to Selenium Grid
- Focus on visual comparisons rather than just functional checks
- Targeting mid-market teams who've outgrown manual testing but find Selenium overkill
The Quiet Winner
While competitors chase scale, Screenster proves that $0.6M from 8 people solving a specific problem is a valid, defensible business model. They're not the next unicorn—they might be the next profitable, lasting tool in your stack.
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https://www.screenster.io/wp-content/uploads/2018/10/logo-google.png
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Visual Regression Testing
Web-based visual regression testing tool, one of alternatives to Selenium. Automation testing solution based on visual comparisons.
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About screenster.io
Web-based visual regression testing tool, one of alternatives to Selenium. Automation testing solution based on visual comparisons.
Company Overview
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Technology Stack
screenster.io uses 10 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager
Web Standards
Twitter Cards
Traffic & Audience
screenster.io receives approximately 1.1K monthly visitors and ranks #12,505,107 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:48 on the site.
The majority of screenster.io's traffic comes from .
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