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SCW: The Public Sector's Quiet IT Giant
How a 129-person team commands $51.6M in revenue serving government and education.
While Silicon Valley chases the next consumer app, Southern Computer Warehouse (SCW) quietly dominates a $100B+ market: IT procurement for the public sector. This isn't a startup; it's a precision-engineered B2B machine where personalized care meets massive scale.
"SCW proves that in B2B, 'personalized' isn't a buzzword—it's a moat built with 129 people serving thousands of complex contracts."
The Public Sector Playbook
SCW doesn't sell to the masses; they sell to the bureaucracy. With 57% of traffic coming directly, they've built deep relationships with government agencies, schools, and healthcare providers. The top keyword 'scw' alone drives 16K monthly searches—brand recognition that's nearly impossible to buy.
The Efficiency Paradox
With just 5,870 monthly visits but $51.6M in revenue, SCW operates at an astonishing revenue-per-visit ratio. This isn't a volume game; it's a high-trust, high-conversion model where each visitor is likely a qualified procurement officer, not a casual browser.
Their tech stack tells the story: jQuery, Bootstrap, and Zendesk aren't flashy, but they're battle-tested for reliability. This isn't a company optimizing for viral growth—it's optimizing for uptime, compliance, and seamless order processing through ChannelOnline.
- Niche Dominance: Public sector IT is a high-barrier market with long sales cycles—SCW has cracked the code.
- Traffic Quality > Quantity: 22% organic traffic is low, but 57% direct indicates unmatched customer retention.
- Lean Operations: 129 employees generating $51.6M means ~$400K revenue per employee—efficient scaling.
The Anti-Startup Success Story
SCW wins by being boringly reliable in a market where trust is the only currency that matters.
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Home | Southern Computer Warehouse
Southern Computer Warehouse (SCW) is where the public sector gets IT. SCW is committed to providing unmatched, personalized customer care, as well as cost-effective and project-specific solutions to address customers’ technology needs.
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About scw.com
Southern Computer Warehouse (SCW) is where the public sector gets IT. SCW is committed to providing unmatched, personalized customer care, as well as cost-effective and project-specific solutions to address customers’ technology needs.
Company Overview
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Technology Stack
scw.com uses 13 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Zendesk
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Traffic & Audience
scw.com receives approximately 5.9K monthly visitors and ranks #3,609,407 globally. The website has a bounce rate of 77% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:14 on the site.
The majority of scw.com's traffic comes from .
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