sds2.com
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The Steel Detailing Giant You've Never Heard Of
How a 107-person team built a $15.5M niche empire in structural steel
While Silicon Valley chases AI hype, SDS2 quietly dominates the invisible infrastructure behind bridges, stadiums, and skyscrapers. Their 30,000+ monthly visitors aren't here for trends—they're here to deliver projects faster.
"SDS2 doesn't sell software—they sell the ability to erect steel structures 30% faster with zero fabrication errors."
The Invisible Army of Detailers
SDS2 serves a hyper-specific audience: structural engineers and steel detailers who live in a world of connection diagrams and erection specs. Their search traffic reveals the obsession—terms like 'how to change member number sds2 2020' (270 monthly searches) show users who aren't browsing; they're solving critical path problems. This isn't SaaS for the masses; it's precision software for an industry where a 1/8-inch error can cost six figures.
The Bootstrapped Playbook
With 107 employees and $15.5M in revenue, SDS2 achieves $145K revenue per employee—exceptional for a technical B2B SaaS company. No funding rounds, no acquisition noise, just sustainable growth. Their LinkedIn shows a company that's been building since 1981 (pre-dating most competitors), yet their tech stack is modern: Tailwind CSS, Google Analytics, and social media presence that feels current. This is the rare enterprise software company that looks like a startup but operates with the maturity of a legacy player.
The product's depth becomes clear in their keyword strategy. 'Pan and zoom sds2 2020' and 'erection spec sheet' aren't vanity metrics—they're indicators of daily workflow integration. When your software becomes the default tool for creating erection drawings, you've achieved something most B2B companies never do: you've become infrastructure.
- Product-market fit so deep it's invisible to generalist investors
- Content strategy that mirrors user workflows (not marketing funnels)
- Technical moat built on decades of industry-specific knowledge
- Social presence that educates rather than sells
The $15M Question
SDS2 proves that in deep verticals, being the standard matters more than being the largest. Their next move? Either expand into adjacent trades (MEP, precast) or leverage their data moat to become the industry's intelligence layer. Either way, they'll do it without raising a dollar.
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Meta Tags
SDS2 - The Leading Steel Detailing Software
Get projects done faster with SDS2’s comprehensive detailing and modeling software, covering all your projects needs in structural and miscellaneous steel, stairs and rails, steel connections, and more.
SDS2 | Steel Detailing Software
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About sds2.com
Get projects done faster with SDS2’s comprehensive detailing and modeling software, covering all your projects needs in structural and miscellaneous steel, stairs and rails, steel connections, and more.
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Technology Stack
sds2.com uses 16 technologies across their website including HSTS, PHP, HubSpot, and more.
Security
HSTS
Programming Languages
PHP
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
sds2.com receives approximately 30.4K monthly visitors and ranks #1,042,595 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:27 on the site.
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