sealite.com
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Sealite: The Unsung Titan of Maritime Navigation
A $27M revenue manufacturer quietly dominating marine aids to navigation
In the vast, unregulated expanse of global shipping lanes, a $27M New Zealand-based manufacturer is quietly ensuring vessels don't run aground. Sealite isn't just making buoys; they're engineering the invisible infrastructure that keeps the $14 trillion global shipping industry moving.
"They don't chase trends—they build the physical infrastructure that makes maritime commerce possible, one solar lantern at a time."
The In-House Advantage
While competitors outsource, Sealite's headline 'Discover the benefits of in-house manufacturing' reveals their core strategy: vertical integration. With 102 employees generating $27M in revenue, that's $265K per employee—exceptional for heavy industrial manufacturing. Their control over production from polyethylene buoys to lighthouse equipment creates a moat that generic suppliers can't cross.
Global Reach, Niche Focus
Traffic data shows 40.8% of visitors come from 'undefined' regions—likely reflecting the global, distributed nature of maritime authorities. Their keyword strategy reveals sophisticated targeting: 'sealite buoys mast damage repair' (90 monthly searches) captures high-intent service queries, while 'buoys' (5,050 monthly searches) dominates broad category terms. They're not just visible; they're the default solution when maritime professionals search.
The company's tech stack—jQuery, Tailwind CSS, Vite—suggests a modern web presence despite their industrial focus. Their social profile links to spx.com, indicating they're part of a larger industrial conglomerate (SPX), which likely provides the capital and distribution network for global expansion. The absence of Trustpilot reviews is telling: in B2B heavy industry, reputation is built through project portfolios, not consumer ratings.
- Vertical integration from design to manufacturing creates high switching costs
- Dual revenue streams: equipment sales + monitoring/control SaaS (Star2M)
- Strategic keyword capture across both broad and long-tail maritime searches
- Part of SPX corporation providing financial backing and global distribution
The Blue Ocean Strategy
Sealite dominates a boring, essential niche that tech startups ignore. Their moat isn't software—it's the physical infrastructure and regulatory relationships that take decades to build. For investors, this is a cash-generating industrial asset disguised as a website. For founders, it's a lesson in owning your supply chain.
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Open Graph Image
https://cdn.sealite.com/wp-content/uploads/20201114120922/SL_IMAGE_LighthouseWebBanner_V1-6.jpg
Meta Tags
Marine Aids to Navigation | Lighting | Lanterns | Buoy Manufacturer
Sealite is a global leader in the manufacturer of marine aids to navigation products including solar LED marine lanterns, polyethylene buoys, lighthouse equipment, port entry solutions and monitoring and control equipment. Contact us for advice on your next project.
Marine Aids to Navigation | Marine Lighting | Buoys | Sealite
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About sealite.com
Sealite is a global leader in the manufacturer of marine aids to navigation products including solar LED marine lanterns, polyethylene buoys, lighthouse equipment, port entry solutions and monitoring and control equipment. Contact us for advice on your next project.
Company Overview
sealite.com Social Media
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Technology Stack
sealite.com uses 19 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
Framer, WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
sealite.com receives approximately 10.9K monthly visitors and ranks #1,988,070 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:32 on the site.
The majority of sealite.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sealite.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sealite.com directly at https://sealite.com.