seb.se
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SEB: The Silent Giant of Swedish Banking
2.2M monthly visits with 71% direct traffic—this is what brand dominance looks like.
While fintechs chase viral growth, SEB quietly commands 2.2 million monthly visits from a customer base so loyal they don't even need to Google the brand. This isn't a bank—it's an institution with 71% direct traffic.
"When your direct traffic exceeds organic search by 3:1, you're not competing for attention—you've already won it."
The Unbreakable Moat
SEB's 71% direct traffic rate reveals something most fintechs would kill for: genuine brand ownership. Customers don't browse alternatives—they come directly to SEB. This isn't just loyalty; it's institutional trust built over generations. The 26% organic search traffic is essentially a discovery layer for new customers, while the core business runs on relationships, not keywords.
The Search Fortress
SEB dominates the search results for its own brand with 269,810 monthly searches for 'seb' alone. But here's the telling detail: 'seb logga in' gets 1,420 searches monthly—proof that even their existing customers are so engaged they treat the login page as a destination. This is engagement at scale, where authentication becomes a traffic driver.
The tech stack tells its own story. Built on Tailwind CSS and Bootstrap, they're prioritizing speed and mobile experience. The presence of PWA (Progressive Web App) technology and Priority Hints suggests a bank that understands modern web performance isn't optional—it's table stakes. Yet they're not chasing shiny objects; OneTrust for privacy and Optimizely for experimentation show a disciplined, compliance-first approach.
- Direct traffic dominance (71%) signals institutional trust, not just brand awareness
- 288K+ backlinks prove they're the default authority in Swedish finance
- 1.4K monthly searches for 'seb logga in' reveals a customer base that treats banking as a daily ritual
- Trustpilot rating of 1.4/5 with 697 reviews exposes the gap between digital experience and customer satisfaction
SEB isn't winning the digital race—it's already finished it
For founders and investors: This is what product-market fit looks like at scale. The challenge isn't growth; it's maintaining trust while modernizing for a new generation.
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5 keywordsHow is Seb's SEO?
Open Graph Image
https://seb.se//Images/seb-wordmark-logo.png
Meta Tags
Bank och försäkring | SEB
SEB är en bank som hjälper både individer och företag att utvecklas framgångsrikt genom god rådgivning och långsiktiga relationer.
Bank och försäkring
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SEB
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Reviews (20)
Extremly high fees for basic services
I am a customer for over 40 years and I am now leaving this bank. I moved to Greece many years ago, and 2026 they have decided to add 1500kr yearly fee , on top of credit card fee 420kr for continuing being a customer with simple bankaccount. They are the most expenisve in sweden with their fees. I have had enough and will now change bank.
I hate this bank so much
I hate this bank so much. The app looks like from 90s, You cannot enter many important features from it, You have to log in the website. Then, I cannot add swedish recipient, only SEPA or international. My money is stuck and I cannot even do internet payment with my card, cause its terrible. To activate certain features, I need to call and ask for it. What a comedy, it's literally headache and I will definitelly close my account here. Even is I have to wait like 10 hours in line, which can be possible. If You want to replay to this review with "copy-paste" message saying "sorry, but...", forget it, just change something in Your damn app, or else Your bank will fail soon. Its a complete dissaster and fee for having a card is also huge. Just change it!!!!
SEB cares very less ablout customers
SEB cares very less ablout customers. Also making it hard for immigrants to send money abroad to support their family. SEB has refused to allow me sending money to my family in Pakistan. And thretened to discontinue relationship even if I use other channels.
Customer Support
I was in the process of setting up a company bank account when the process became stalled. A pop-up message in the system instructed me to contact customer support by phone, which I did. After speaking with two representatives, I was eventually able to understand what the issue was. However, as a result of those interactions, I decided not to proceed with them as my bank. Both representatives I spoke with came across as cold, irritated, and quite inconvenienced by my call. One of them referred me to a heading on their website to explain the issue, in a manner that suggested I should have found the information myself beforehand—despite the fact that I had contacted support specifically because the system instructed me to do so. I will not speculate on the reason for this tone, whether it was situational or reflective of a broader approach to customer interactions. However, the experience left me with certain doubts which force me to choose another bank.
Never use SEB
I have had SEB as my bank for 45 years, the last 13 years as a Swede living abroad. This year has been full of problems with SEB, everything from them not blocking my ATM card even though I requested it (and they confirmed that they did, which later turned out to be a lie). They said they sent me a new ATM card, but it never arrived, they also sent my PIN code separately, which also never arrived, probably the reason, it turns out during the check that they wrote my name and my address, but did not write the country in the address. SEB's customer service has shown that they have very little, or no knowledge of how the bank's system works over the internet. When they have explained to you when you contact them how to make a certain service work, they have given completely wrong information. When you point it out, in many cases it has suddenly started working, without SEB announcing that the error has been fixed and so on. About half a year ago I received a message from SEB that I had to fill out a form that could be accessed via a web address they provided. They threatened to close my account if I did not fill out the form. I filled out the form (it also contained a lot of irrelevant questions). It was not possible to submit by signing and sending with BankID (the method used by SEB for all money transactions). Instead, you had to print the form and send it by regular mail. When I printed the form, it turned out that the web form only contained barely 25% of the questions that were on the printed form. Because it is expensive and takes at least three days to transfer money from SEB abroad, I requested that they approve me transferring money from my ATM card to Wise, which is both cheaper and faster. SEB refused. When asked why, they replied by asking what I would use the money for, and that they did not trust that company and continued to refuse to send my money. A check here on Trustpilot speaks for itself. Wise. 275,391 reviews, 4.3 stars, a very good rating. SEB, 683 reviews, 1.3 stars, a very bad rating, I will close my accounts with SEB as soon as possible
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About seb.se
SEB är en bank som hjälper både individer och företag att utvecklas framgångsrikt genom god rådgivning och långsiktiga relationer.
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Technology Stack
seb.se uses 13 technologies across their website including Leaflet, Font Awesome, HSTS, and more.
Maps
Leaflet
Fonts
Font Awesome
Security
HSTS
CMS
Ghost
Privacy & Consent
OneTrust
A/B Testing
Optimizely
Traffic & Audience
seb.se receives approximately 2.2M monthly visitors and ranks #15,274 globally. The website has a bounce rate of 22% with visitors viewing an average of 10.2 pages per visit. Users spend an average of 6:17 on the site.
The majority of seb.se's traffic comes from undefined, undefined, .
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This page provides publicly available information about seb.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit seb.se directly at https://seb.se.