secure.givelively.org
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Give Lively: The Silent Giant of Nonprofit Tech
How a 68-person team is quietly powering $9.5M in annual donations through a zero-fee platform
While the tech world obsesses over the latest AI unicorns, Give Lively is quietly building a philanthropic infrastructure that processes millions in donations with zero platform fees. This isn't just a donation tool—it's a mission-driven movement redefining how nonprofits fundraise.
"Give Lively proves that a nonprofit tech company can scale without sacrificing its soul—or charging its users."
The Human Impact Engine
With just 68 employees, Give Lively punches above its weight class. The team is deliberately lean, focused on building tools rather than managing bureaucracy. Founded by Noella Coursaris Musunka—a Congolese-Congolese model and philanthropist—the company embodies a rare blend of tech efficiency and grassroots authenticity. Their small size isn't a limitation; it's a strategic advantage that keeps them agile and mission-aligned.
The Growth Paradox
Here's what's fascinating: 60% of their traffic comes directly to secure.givelively.org. This isn't viral social growth or SEO gaming—it's nonprofit organizations and donors typing the URL directly. This indicates deep trust and habitual use. The 12% organic search traffic suggests they're not competing for generic 'donation platform' keywords, but rather building a brand that people seek out specifically. It's a moat built on reliability, not marketing.
The tech stack reveals their priorities: AWS CloudFront and HSTS show they're serious about performance and security—critical when handling donor data. They're not building trendy features for feature's sake; they're ensuring every transaction is secure and fast. This is infrastructure thinking, not app thinking.
- Zero platform fees model (unlike competitors taking 3-5%)
- Built specifically for nonprofits, not retrofitted from e-commerce
- Enterprise-grade security with AWS infrastructure
- Founder-led by someone who understands both tech and philanthropy
The Anti-Startup Success Story
Give Lively proves that in the nonprofit sector, trust beats hype every time. Their 60% direct traffic and $9.5M revenue show that when you build something genuinely useful, the world finds you—no growth hacking required.
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secure.givelively.org uses 3 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront.
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Amazon Web Services, AWS CloudFront
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secure.givelively.org receives approximately 339.4K monthly visitors. The website has a bounce rate of 59% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:04 on the site.
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