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Security2000: The Invisible Giant
Why $10M in revenue and 65 employees means they're winning without the hype
While cybersecurity startups chase headlines and VC funding, Security2000 operates in the shadows, generating $10.2M annually from 65 employees. They're not building AI hype—they're building security systems that actually protect people, data, and property.
"They're not selling SaaS—they're selling security. And in a world of digital vulnerabilities, physical security is the last moat."
The Integration Play
Security2000 isn't a software company. They're a systems integrator—the bridge between enterprise security needs and the fragmented hardware/software ecosystem. With 65 employees, they manage everything from design to installation to ongoing management for commercial and government clients. This isn't a 'platform' play; it's a service business with sticky, high-margin recurring revenue.
The Zero Traffic Paradox
Here's the most telling data point: monthly visits to security2k.com is zero. This isn't a bug—it's a feature. Their business model doesn't rely on inbound marketing, SEO, or content funnels. It's built on relationships, referrals, and government contracts. While competitors burn cash on Google Ads, Security2000's customer acquisition cost is effectively zero.
The leadership team reveals their operational focus. Justin Trawinski (VP Sales & Engineering) bridges technical depth with client relationships. Katherine Walker (Business Manager) handles the operational backbone. The technician-heavy roster (Jordan Gardner, Jason Miller, Mike Anderson) suggests hands-on deployment capability over flashy product development. This is a company built by engineers, not marketers.
- Government & commercial vertical focus creates sticky, long-term contracts
- 65 employees = ~$157K revenue per employee (healthy for services)
- Zero web traffic = zero dependency on volatile digital marketing
- Systems integration model = high switching costs for clients
The Unsexy Winner
In a market obsessed with AI and SaaS multiples, Security2000 proves that boring, service-based businesses with real-world impact can be quietly profitable. They're not building for an exit—they're building for decades.
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Security2000 is a highly specialized electronic security systems integrator. We design, install, and manage commercial and government security solutions to protect people, data, and property.
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About security2k.com
Security2000 is a highly specialized electronic security systems integrator. We design, install, and manage commercial and government security solutions to protect people, data, and property.
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security2k.com uses 12 technologies across their website including Google Fonts, PHP, WordPress, and more.
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security2k.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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