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IBM's Security Intelligence: The Ghost in the Machine
A $7.5M revenue engine powering IBM's security narrative, built on stealth and expert credibility.
In a world shouting about zero-day exploits and ransomware, SecurityIntelligence.com whispers. It's not a product; it's IBM's intellectual fortress—a content-driven asset generating $7.5M annually while hiding behind a facade of pure education.
"This isn't a blog; it's a high-value lead generation machine disguised as a news outlet."
The Stealth Revenue Model
With 46 employees generating $7.5M, SecurityIntelligence.com operates at a revenue-per-employee ratio of ~$163k. This isn't a vanity project. It's a lean, tactical unit within IBM's massive ecosystem. The domain leverages IBM's brand authority to rank for high-intent keywords, funneling enterprise leads directly into IBM's security sales pipeline without the friction of a traditional 'Request a Demo' landing page.
Tech Stack as a Strategy
The choice of Next.js, Tailwind, and Ghost reveals a modern, headless architecture. They aren't just publishing articles; they're building a performant, scalable content engine. Using AWS CloudFront and HSTS indicates a security-first posture (ironic for a security site, but necessary). This stack allows for rapid iteration on content formats—from blogs to video playlists—keeping the narrative agile in a fast-moving threat landscape.
The site's traffic data is notably absent, suggesting a deliberate strategy: traffic volume is secondary to traffic quality. By focusing on specific, high-value security topics (identity, AI data privacy, emerging threats), they attract decision-makers, not casual browsers. The 'login' page link directly referencing fraud indicates they are targeting the exact pain points of CISOs and security architects.
- Authority over Aggregation: It doesn't curate news; it manufactures expert opinion.
- Ecosystem Integration: Every piece of content links back to IBM's broader documentation and careers pages.
- Trust via Transparency: The 'About' and 'Privacy' links are prominent, reinforcing IBM's enterprise-grade compliance.
The Silent Giant of Security Content
While competitors fight for clicks, SecurityIntelligence.com builds a moat of expertise that converts trust into contracts.
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Leverage educational content like blogs, articles, videos, courses, reports and more, crafted by IBM experts, on emerging security and identity technologies.
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About securityintelligence.com
Leverage educational content like blogs, articles, videos, courses, reports and more, crafted by IBM experts, on emerging security and identity technologies.
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Technology Stack
securityintelligence.com uses 13 technologies across their website including HSTS, Ghost, AWS CloudFront, and more.
Security
HSTS
CMS
Ghost
Cloud & Hosting
AWS CloudFront
Privacy & Consent
TrustArc
Tag Managers
Adobe Launch, Tealium
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securityintelligence.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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