seeka.co.nz
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Seeka: The $196M NZ Fruit Giant Hiding in Plain Sight
How a 515-person orchard-to-market operator quietly dominates New Zealand's produce supply chain.
Seeka isn't a startup chasing viral growth—it's a $196M logistics backbone for New Zealand's $2.5B avocado and kiwifruit industry. With 515 employees and a vertically integrated 'orchard to market' model, they've built a moat most tech companies would kill for: physical infrastructure and perishable supply chain mastery.
"Seeka doesn't just pack fruit—they control the entire journey from tree to table, making them the invisible backbone of NZ's premium produce exports."
The Physical Tech Stack
While their website runs on jQuery and Bootstrap, Seeka's real technology stack is cold storage facilities and packhouse automation. They're not selling SaaS—they're selling shelf-stable avocados to supermarkets. Their 49% organic traffic comes from growers searching 'seeka packhouse hastings' (90 monthly searches), not from SEO tricks, but from being the dominant player in a niche industry.
The Growth Playbook
With 720 monthly searches for 'seeka' alone, they've achieved brand dominance that most B2B companies dream of. Their traffic split—78.8% from undefined regions (likely NZ/Australia), 15.9% from another—reveals a focused export model. They're not trying to be global; they're deepening their grip on APAC markets with precision.
The company's leadership team is telling: Michael Franks (CEO), Jonathan Dixon (Avocado Technical Officer), and Fernando Arnt (Systems and Data Manager). This isn't a traditional agribusiness—it's a data-driven operation where technical leadership sits alongside agronomy experts. The 29% direct traffic shows growers and partners bookmark them, not stumble upon them.
- Vertical integration: From orchard ownership to packhouse operations to export logistics
- Niche dominance: #2.2M global rank is meaningless—they own their specific produce segment
- Tech-meets-terrain: Google Analytics and Cloudflare run alongside cold storage automation
- Export focus: Traffic patterns suggest heavy APAC penetration with minimal global noise
The Anti-Startup Success Story
Seeka proves that in B2B, moats are built with cold storage and packhouses—not just code. Their $196M revenue with minimal digital footprint shows that when you own the physical supply chain, the internet traffic is just a side effect.
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Meta Tags
Seeka | Produce Packhouse & Coolstore Facilities
Seeka provide a premier orchard to packhouse and produce to market service for growing, handling and storing fruit for prime producers of NZ's finest produce.
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About seeka.co.nz
Seeka provide a premier orchard to packhouse and produce to market service for growing, handling and storing fruit for prime producers of NZ's finest produce.
Company Overview
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Technology Stack
seeka.co.nz uses 11 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap
Traffic & Audience
seeka.co.nz receives approximately 9.2K monthly visitors and ranks #2,263,036 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:29 on the site.
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