In the shadows of the internet economy, SegPay processes billions in transactions while remaining largely invisible to the public. This is the story of how a payment processor built a $12M revenue business by mastering the hardest niche in fintech.

"They're not just processing payments—they're managing the regulatory minefield that makes most fintechs run for the hills."

The adult industry processes an estimated $2-6 billion annually, yet traditional payment processors like Stripe and PayPal won't touch it. SegPay fills this void not with cutting-edge tech (their stack is just Cloudflare), but with regulatory arbitrage and operational excellence. Their 12% organic search traffic isn't impressive by mainstream standards, but in an industry where Google bans adult ads, it's a miracle of organic growth.

• Direct traffic (35%) exceeds organic (12%)—a sign of brand loyalty in an industry built on anonymity
• 82 employees processing $12M revenue = $146K revenue per employee—efficient for a compliance-heavy business
• Top 45K global rank despite zero traditional marketing presence
• CEO Cathy Beardsley and compliance chief Eddie Chandler represent the rare adult payment firm with C-suite stability