9:41
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selectability.com.au

10 technologies
VerifiedGrowingVisit5.1K/mo$70M23710 Tech10 Leads
Deep Dive

The Regional Mental Health Tech Stack

How a $70M NDIS provider is quietly dominating regional Queensland with data-driven care

While Sydney startups chase unicorn status, a $70M not-for-profit in regional Queensland is quietly building a mental health empire. Selectability isn't just another NDIS provider—they're a data-driven machine proving that mission and margins can coexist.

$70.4M
annual revenue
237
employees
5,110
monthly visits
57%
organic traffic

"Their secret weapon isn't a fancy algorithm—it's dominating the hyper-local search terms that big city competitors ignore."

The Long-Tail Monopoly

Selectability has cracked the code on regional NDIS searches. While competitors fight for broad terms like 'NDIS provider,' they're capturing 90 monthly searches for 'psychosocial support supervision queensland' and 130 for 'townsville support coordinators.' This isn't SEO—it's a geographic moat. They're not trying to rank nationally; they're building an unassailable position in every regional Queensland market they serve. The data shows 100% of traffic comes from Australia, with zero international dilution.

The Tech Stack Paradox

Here's what's fascinating: a 237-person nonprofit runs a stack that would make a Series A startup jealous. Google Analytics, Tag Manager, Facebook Pixel, Google Ads, DoubleClick Floodlight, and HubSpot—this isn't a charity website, it's a conversion funnel. They're spending serious money on paid acquisition (hence the 29% direct traffic), but they've optimized for the exact audience that matters. The 5,110 monthly visits are high-intent, local, and likely converting to actual service bookings.

The Trustpilot rating of 3.2/5 with just one review tells a story: Selectability isn't chasing online reviews. They're too busy delivering services in remote communities where digital feedback loops are weak. This is actually a competitive advantage—while others optimize for review velocity, they focus on real-world impact. Their social presence (YouTube, Facebook, LinkedIn, Instagram) is professional but not performative. This is a service organization that happens to use digital tools, not a digital-first brand.

  • Hyper-local SEO dominance in regional Queensland
  • Enterprise-grade marketing tech for a nonprofit
  • Zero international traffic = zero competition
  • Service delivery over online reputation
  • Built for NDIS complexity, not startup scale
No app or SaaS platform
Deep regional penetration
No national expansion plans
Enterprise-grade analytics
No flashy brand marketing
Sustainable unit economics

The Real Investment Thesis

Selectability proves that in healthcare, local dominance beats global scale every time. Their $70M revenue isn't a ceiling—it's a foundation for regional monopoly building.

What tech stack does Selectability use?

20 detected
Marketing Automation1
Performance1
JavaScript Libraries3
Tracking & Analytics10
F
Facebook Pixel
G
Google Tag Manager
H
HubSpot
G
Google Tag Manager
F
Facebook Pixel
G
Google Analytics
H
HubSpot
G
Google DoubleClick
A
Analytics Service
T
Tracking Pixel

How much traffic does Selectability get?

Traffic & Engagement

5.1K
Monthly Visits
9.4
Pages/Visit
15:27
Avg. Duration
24%
Bounce Rate
Monthly Traffic Trend-59%
12.5K
Oct 2025
Oct
2.4K
Nov 2025
Nov
5.1K
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
29%
Social
6%
Referrals
7%
Email
0%
Paid
1%

Where is Selectability's audience located?

🌍100.0%

What keywords does Selectability rank for?

5 keywords
1psychosocial support supervision queensland90 vol
2townsville support coordinators130 vol
3selectability richmond qld 482250 vol
4selectability360 vol
5selectability aurukun230 vol

How is Selectability's SEO?

Open Graph Image

OG Image preview
og:image

https://s3-ap-southeast-2.amazonaws.com/os-data/solas-org-au/images/pageattached/3/shareskale_selectability_18.jpg

Meta Tags

title75 chars

selectability | Mental Health, Suicide Prevention and NDIS service provider

description141 chars

selectability is a not-for-profit charity committed to improving wellbeing and contributing to suicide prevention across regional Queensland.

og:title

selectability | Mental Health, Suicide Prevention and NDIS service provider | selectability

languageEN

Who works at Selectability?

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What do customers think of Selectability?

selectability.com.au

selectability.com.au

3.2
1 reviews

Categories

Addiction Treatment Center#undefinedMental Health Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
POLLYFODDER
2/27/2021
🇦🇺 Australia19 reviewsOrganicUnverified
SELECTABILITY CORPORATE OFFICE TOWNSVILLE, SELECTABILITY ONLY INTERESTED IN EXPANSION NOT ITS EXISTING CLIENTS

SELECTABILITY REVIEW: SELECTABILITY Selectability House 59a Cambridge Street, Vincent Townsville. SELECTABILITY CORPORATE THUGS! ROGUE OPERATOR BEWARE! IF "CASH COW" CLIENTS COMPLAIN THEY ARE GIVEN 14 DAYS NOTICE TO GO ELSEWHERE! AND TAXPAYER DOLLARS SUPPORT THESE CORPORATE THUGS, THESE ROGUE OPERATORS! Selectability are going to be putting their corporate logos etc on all SELECTABILITY TOWNSVILLE cars to promote their corporation thus exploiting people with mental illnesses to promote their corporate colours. So much for client confidentiality! In fairness other providers are doing this too! Again when one voiced his opinion to the SELECTABILITY CORPORATE ROBOT manager was more or less told if you don't like it might be best going elsewhere! Should have expected that from a SELECTABILITY corporate only interested in the $$$ rather than the client, the whole reason SELECTABILITY TOWNSVILLE claims to exist in the first place! This NAUGHTY CASH COW had the nerve to complain so they ganged up on me in their Corporate Office, myself against 4 Corporates and they gave me two weeks notice of termination of service! Do SELECTABILITY really need to advertise in such a way by exploiting NDIS client "cash cows" by using us as corporate props, as show pony accessories, parading client "CASH COWS" around in SELECTABILITY corporate colours, showing us off like toy poodles? People looking at the Selectability logos and "suicide prevention" and "mental illness" etc etc printed all over the SELECTABILITY support vehicle LABELING US for their corporate gain! Other drivers who look at us clients in these vehicles think, gosh, we're suicidal or we are some sort of freaks or something best steer clear of him! Such is the stigma of it all!! JUST SO SELECTABILITY TOWNSVILLE CAN PROMOTE THEIR CORPORATE BRAND! And when you complain to SELECTABILITY you are told "you don't like it go elsewhere" more or less! And the Liberals let these SELECTABILITY CORPORATE THUGS these ROGUE OPERATORS get away with this, and even worse, IT'S TAXPAYER DOLLARS SUPPORTING THESE SELECTABILITY CORPORATE THUGS! These so-called "caring" NDIS service providers whos only goal is to expand their corporate interests rather than taking care of the clients they have already! No wonder there are so many NDIS service providers out there waiting to CASH IN! More NDIS service providers just in TOWNSVILLE than blisters on a LNP POLITICIANS BUTT! There needs to be a YEARLY REVIEW period where people and especially clients can object to license renewals when situations like this arise where public and clients have a say, like they do with television stations. This will quickly put an end to ROGUE OPERATORS! Am looking at taking this to the Federal Court Of Australia as attempts to get politicians to stop this practice have failed. Let it be known that the Hon Phillip Thompson's office has sided with this practice by doing nothing to stop it! In fairness, the lady at his electorate office did show some interest by calling back but NO ACTION TAKEN yet. There are laws in Australia about exploiting people with mental illnesses and it is sad days when one must go to the Courts to get them to uphold the law because LNP politicians are not interested! ....HISTORY PRIIR TO ABOVE POST.... SELECTABILITY TOWNSVILLE MANAGMENT & SHIFT CO-ORDINATION - UNRELIABLE, LACK COMMUNICATION - NEGATIVE FIVE STARS! Too many times one has had cancelled shifts with 5 minutes or no or little notice! SELECTABILITY TOWNSVILLE go through more staff than an LNP politician goes through 'dribble bib's' at election time! SELECTABILITY TOWNSVILLE had THREE MONTHS to organise my review with NDIS and in the last 2 weeks finally got to see an Occupational Therapist, and as of today one has not received a copy of the report as promised would be emailed to me last week! When one complains to SELECTABILITY TOWNSVILLE about the lack of communication, cancelled shifts with little or no notice, dirty vehicles and filthy seat covers etc etc (see photos attached) to the corporate robot manager, rather than trying to fix these problems one is told that if one is unhappy with SELECTABILITY it may be better for me to look for another NDIS provider here in Townsville! The SELECTABILITY SUPPORT vehicle I am allocated was filthy for over 6 months until I finally complained, see pics below! Has anyone else been given this same cold shoulder please let us know on this public platform and leave a review. As per other reviews on Google etc, this should not be happening, to meet NDIS support criteria SELECTABILITY should be there for us, WE SHOULD NOT BE THERE FOR THEM! WHY ARE THE LNP TURNING A BLIND EYE TO ALL THIS?

👍 1

Frequently Asked Questions about Selectability

What is Selectability's Revenue?
Selectability generates approximately $70M in annual revenue. With 237 employees, that's $297,000 per employee.
What does Selectability do?
selectability is a not-for-profit charity committed to improving wellbeing and contributing to suicide prevention across regional Queensland.
How fast is Selectability growing?
Selectability employee count has changed by 21% year over year.
What technologies does Selectability use?
Selectability uses 10 technologies across their website including Marketing Automation, Advertising, Analytics & Marketing. Key technologies include HubSpot, DoubleClick Floodlight, Google Ads, Google Tag Manager, Google Analytics.
Who are Selectability's competitors?
Selectability's main competitors include Northern NSW Area Health Service, South Western Sydney Local Health District, Jessa ziekenhuis, Mental Health First Aid Australia, Macquarie University Hospital. These companies operate in similar markets and compete for the same customer base.
What do customers think of Selectability?
Selectability has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About selectability.com.au

selectability is a not-for-profit charity committed to improving wellbeing and contributing to suicide prevention across regional Queensland.

Company Overview

selectability.com.au
Website
#1,966,153
Global Rank
5.1K
Monthly Visitors
10
Technologies
10+
Employees

selectability.com.au Key Pages

Contact selectability.com.au

Technology Stack

selectability.com.au uses 10 technologies across their website including HubSpot, DoubleClick Floodlight, Google Ads, Google Tag Manager, Google Analytics, and more.

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

JavaScript Libraries

Splide, Slick, jQuery

Traffic & Audience

5.1K
Monthly Visits
24%
Bounce Rate
9.4
Pages/Visit
15:27
Avg. Duration

selectability.com.au receives approximately 5.1K monthly visitors and ranks #1,966,153 globally. The website has a bounce rate of 24% with visitors viewing an average of 9.4 pages per visit. Users spend an average of 15:27 on the site.

The majority of selectability.com.au's traffic comes from .

Frequently Asked Questions

What is selectability.com.au?
selectability is a not-for-profit charity committed to improving wellbeing and contributing to suicide prevention across regional Queensland.
What technologies does selectability.com.au use?
selectability.com.au uses 10 technologies including HubSpot, DoubleClick Floodlight, Google Ads, Facebook Pixel, and 4 more. View the full tech stack analysis above.
How do I contact selectability.com.au?
You can contact selectability.com.au through their contact page.
What are selectability.com.au's social media accounts?
selectability.com.au is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is selectability.com.au hiring?
Check selectability.com.au's careers page for current job openings and opportunities. The company has 10+ known employees.
How popular is selectability.com.au?
selectability.com.au receives approximately 5.1K monthly visitors and ranks #1,966,153 globally. Traffic is growing by 114.7% month-over-month.

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This page provides publicly available information about selectability.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit selectability.com.au directly at https://selectability.com.au.