selectric.us
selectric.us
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Selectric: The Invisible Construction Giant
A $35M revenue company with zero digital footprint – what does that mean?
In an age where every company is a tech company, Selectric.us stands as a fascinating anomaly. This $35.4M construction firm operates with a digital presence so minimal it’s practically invisible, raising a critical question: is this a strategic advantage or a missed opportunity in 2024?
"The most telling metric about Selectric isn't in their revenue—it's in their absence from the internet. Zero monthly visits means zero digital leakage."
The Old-School Power Play
Selectric operates in the construction industry, a sector notoriously slow to digitize. With 122 employees generating $35.4M in revenue, that's roughly $290K per employee—a strong operational efficiency ratio. This suggests a business built on deep relationships, repeat contracts, and word-of-mouth referrals rather than SEO and digital marketing funnels.
The Digital Black Hole
While their competitors chase Google rankings and LinkedIn leads, Selectric has achieved something remarkable: complete digital anonymity. Zero monthly visits and no detectable tech stack isn't a failure—it's a strategic choice. They've likely built a moat through physical presence, local reputation, and industry relationships that don't require a website to convert.
For founders and investors, Selectric presents a paradox. In a world obsessed with digital transformation, they've proven that some B2B sectors still operate on entirely different rules. Their $35M revenue suggests their traditional model works, but it also begs the question: what's their ceiling without digital leverage?
- Revenue per employee ($290K) exceeds many tech startups
- Zero digital marketing costs = higher margins
- Complete reliance on traditional sales channels
- Scalability bottleneck without digital infrastructure
The Analog Advantage in a Digital World
Selectric proves that in some industries, being offline is a competitive edge—not a liability.
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About selectric.us
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selectric.us receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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