sellercrowd.com
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The Ad Industry's Secret Org Chart
How a 15-person team built a $2.3M data moat from corporate hierarchy maps
While most B2B SaaS chases broad market data, SellerCrowd quietly built the definitive org chart for national advertisers and agencies. They're not selling software—they're selling the map to the money.
"In B2B sales, the org chart is the most valuable document you can own—and SellerCrowd has every major advertiser's."
The 79% Direct Traffic Moat
With 79% of traffic coming direct and only 17% from organic search, SellerCrowd has built something rare: a product that becomes essential to daily workflows. This isn't SEO gaming—it's a tool so valuable that sales teams bookmark it before their CRM. The 16,613 monthly visits represent a highly concentrated audience of enterprise sellers who return daily to map their target accounts.
The $2.3M Efficiency Play
Fifteen people generating $2.3M in revenue means $153K ARR per employee—exceptional efficiency for a data business. While competitors chase scale, SellerCrowd's lean team suggests a high-margin, low-burn model. The absence of funding rounds indicates they've been profitable from day one, building a defensible data asset without VC pressure.
The tech stack reveals their strategy: Bootstrap for lean frontend, Intercom for customer success, Sentry for reliability, and PostHog for product analytics. They're not reinventing infrastructure—they're focused on data quality and user experience. The inclusion of Okta suggests enterprise security is already baked in, a prerequisite for selling to large agencies.
- The 'commercial turkey breast' keyword anomaly reveals their data scraping methodology—likely pulling from every corner of the web
- Top keywords are branded ('seller crowd', 'sellercrowd')—indicating strong word-of-mouth in the sales community
- No social profiles listed—this is a product that sells itself through utility, not marketing
They're Not Building a SaaS—They're Building a Map
In a world of generic sales intelligence, SellerCrowd owns the org chart for the most valuable accounts. That's a moat.
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Brand & agency org charts built by sellers
SellerCrowd is the best place to find data and insights about national advertisers and their agencies.
SellerCrowd
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About sellercrowd.com
SellerCrowd is the best place to find data and insights about national advertisers and their agencies.
Company Overview
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Technology Stack
sellercrowd.com uses 9 technologies across their website including Google Fonts, Okta, Sentry, and more.
Fonts
Google Fonts
Authentication
Okta
Error Tracking
Sentry
Push Notifications
Pusher
Customer Support
Intercom
Analytics & Marketing
PostHog
Traffic & Audience
sellercrowd.com receives approximately 16.6K monthly visitors and ranks #999,555 globally. The website has a bounce rate of 52% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 4:50 on the site.
The majority of sellercrowd.com's traffic comes from .
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