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Semble: The $27M Bet on Healthcare's Missing Middle
How a UK-based EHR is quietly dominating the private healthcare market with 71% direct traffic
While giants like Epic and Cerner battle for hospital systems, Semble is winning the war for private healthcare. With $27.2M in funding and 98 employees, this isn't another EHR—it's a practice management system designed for the fragmented, underserved middle market of private clinics.
"Semble's 71% direct traffic isn't just loyalty—it's dependency. Private clinics don't search for alternatives because Semble is the operating system for their practice."
The Private Healthcare Paradox
Semble's traffic profile reveals a counterintuitive truth: their strongest users don't discover them through SEO or ads. With only 13% organic search traffic, the 71% direct share suggests existing customers are deeply embedded in the platform. This isn't a discovery tool—it's a daily utility. The 94.1% traffic concentration in 'undefined' countries (likely UK/EU) indicates they've captured a specific regional stronghold before going global.
The $15.7M Revenue Puzzle
At $15.7M ARR with 98 employees, Semble generates ~$160K per employee—strong for a B2B SaaS company in healthcare. Their $27.2M total funding suggests they're in growth mode, not yet profitability-focused. The key insight: they're not chasing enterprise hospital contracts (which take 18+ months to close). Instead, they're targeting the faster-moving private clinic market where implementation cycles are weeks, not quarters.
The tech stack tells a story of modern, lightweight architecture. Built on Vite with Tailwind CSS and Bootstrap, Semble avoids the enterprise bloat typical of legacy EHRs. Their use of Lottie for animations and Lazy Loading suggests a focus on user experience—critical for clinicians who need speed during patient consultations. jQuery remains in the stack, hinting at legacy code they're gradually modernizing.
- The 'Doctolib Pro' keyword (53K monthly searches) reveals their competitive landscape—Semble is positioning against appointment booking platforms, not just EHRs
- Their documentation receives 110 monthly searches, indicating active user engagement and self-service support
- The 'semble login' cluster (1,440 monthly searches) shows high daily active usage, not just occasional access
The $27M Question: Niche Domination or Growth Ceiling?
Semble is betting that winning private healthcare means ignoring the giants. With 71% direct traffic and strong revenue per employee, they're proving that depth beats breadth in healthcare software.
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Semble | Practice management system and EHR
Flexible practice management system and EHR for private healthcare. Connect tools, teams, and data to deliver high-quality patient care.
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About semble.io
Flexible practice management system and EHR for private healthcare. Connect tools, teams, and data to deliver high-quality patient care.
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semble.io uses 20 technologies across their website including Adobe Fonts, Google Fonts, unpkg, Amazon Web Services, AWS CloudFront, and more.
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semble.io receives approximately 798.4K monthly visitors and ranks #37,800 globally. The website has a bounce rate of 38% with visitors viewing an average of 12.0 pages per visit. Users spend an average of 7:20 on the site.
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