In a world dominated by Google and Elasticsearch, semknox.com is playing a different game entirely. They aren't building a general-purpose search engine; they are laser-focused on revolutionizing product discovery through semantic search and automated data processing, targeting the precise pain points of e-commerce and enterprise data management.

"They are not competing for traffic; they are competing for precision. In a low-volume, high-intent market, 132 visits can be worth more than 1.3 million."

• Niche Focus: They avoid the 'general search' trap, targeting product search specifically.
• Semantic Expertise: Simon Schabel's background suggests a deep dive into NLP and semantic matching.
• Micro-Efficiency: Generating $0.9M with a team of 10 implies high revenue per employee (approx. $90k/employee).

The keyword strategy reveals a company that understands its battlefield. They aren't fighting for the generic 'search' term. Instead, they are capturing specific queries like 'sitesearch360' and 'semnox' (likely a brand variant). This suggests a strategy of capturing users who are already in the consideration phase, looking for alternatives or specific implementations of site search technology.