Sensus isn't selling software; they're selling the future of infrastructure visibility. While most tech companies chase apps, Sensus is quietly building the nervous system for the world's water utilities.

"The most valuable data in infrastructure isn't in the cloud—it's flowing through pipes, measured by meters, and Sensus owns the measurement layer."

The traffic split is telling: 51% direct vs 35% organic suggests a loyal, professional user base that types 'sensus.com' directly. This isn't a consumer brand discovery play—it's a tool used daily by utility engineers. The 8,513 monthly visits may seem modest, but in the B2B infrastructure world, this represents high-value, low-churn accounts.

• Utility-grade reliability over consumer UX: The tech stack (jQuery, Bootstrap) prioritizes stability over trends
• Manual-driven SEO: 'sensus water meter manual pdf' outperforms branded searches, proving operational dependency
• Post-acquisition identity: Maintains Sensus branding while leveraging Xylem's enterprise scale