seqgen.com
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SeqGen: The Invisible Giant of Lab Equipment
How a 22-person team generates $3.4M servicing instruments nobody else touches
SeqGen isn't chasing SaaS valuations or AI hype. They're the critical infrastructure layer for mass spectrometry—keeping the world's most expensive lab equipment running when manufacturers won't. With just 22 employees, they've built a $3.4M business solving problems that make PhDs sweat.
"They don't sell instruments—they sell uptime. And in science, uptime is everything."
The Refurbishment Gold Rush
SeqGen's top keyword reveals their playbook: 'refurbished sciex 6500' with 190 monthly searches. New Sciex 6500s cost $300K+. SeqGen's refurbished units? A fraction of that. They're arbitraging the gap between manufacturer obsolescence and lab budget reality. Every error code they solve—like 'MCS server: invalid pointer' (150 searches)—is a $5K service call waiting to happen. That's their SEO strategy: capture the panic searches.
The 22-Person Precision Strike Force
With 22 employees and $3.4M revenue, SeqGen generates $154K per head—lean for industrial equipment. But they're not a factory; they're a SWAT team. Key players like Travis Tao (Sales Manager) and David Lien (Regional Engineer Lead) suggest a field-service model: engineers who fly out to fix instruments, while sales monetizes the relationships. Their LinkedIn shows they're hiring—scaling a model that works.
The traffic data tells a story of desperation-driven demand. Their top 5 keywords are either 'refurbished equipment' or cryptic error messages. This isn't B2C—it's B2P (Business to Panicked Scientist). When a $500K instrument goes down mid-experiment, you don't Google 'best practices.' You search the exact error code. SeqGen owns those moments.
- 48% organic traffic means they're winning search when it matters most
- HubSpot + Google Analytics = they're tracking every desperate click
- Social presence across all platforms suggests B2B relationship building
- Terms PDF from 2021 indicates stable, long-term contract structure
SeqGen is a quiet monopoly in the margins
They don't need to be big. They need to be there when everything else breaks.
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seqgen.com uses 16 technologies across their website including Google Fonts, PHP, WordPress, and more.
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seqgen.com receives approximately 7.3K monthly visitors and ranks #2,770,404 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 2:03 on the site.
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