serlima.pt
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The Industrial Giant You've Never Heard Of
How a 539-person Portuguese firm quietly dominates industrial services
While tech startups chase unicorn status, a 539-person Portuguese company is quietly building a $161M empire in industrial services. Serlima doesn't need flashy valuations—it needs human energy.
"Serlima proves that boring B2B services can be more profitable than most SaaS startups—without a single line of code."
The Unsexy Empire
Serlima operates in the industrial service trenches: technical cleaning, industrial laundries, environmental solutions, and temporary labor. These aren't glamorous categories, but they're essential. Hotels need pest control. Factories need industrial cleaning. Healthcare needs laundry services. Serlima owns the infrastructure that keeps industries running.
The Traffic Paradox
With only 11K monthly visits, Serlima's digital footprint seems modest. But this reveals their model: they're not a consumer-facing brand. Their traffic is 96% Portuguese, dominated by branded searches like 'serlima braga' and 'serlima services sa.' This is a company that wins through relationships and reputation, not SEO hacks.
Their keyword strategy tells the story. People search for 'lavandaria e tratamento de roupa de cama serlima' (90 monthly searches) and 'serviços de pest control para hotéis serlima' (90 monthly searches). These aren't generic queries—they're transactional searches from businesses that already know exactly what they need. Serlima's digital presence serves as a verification layer, not a discovery engine.
- Revenue per employee: ~$299K (impressive for industrial services)
- Digital strategy: Minimalist, functional, trust-focused
- Market position: B2B essential services, not B2C convenience
- Tech stack: Lightweight (jQuery, Tailwind, Bootstrap) - prioritizing function over flash
The Real Unicorn
While startups chase growth at all costs, Serlima proves that boring, essential services with deep moats create more sustainable value than most tech darlings.
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Homepage | SERLIMA - Serviços integrados
O Grupo SERLIMA presta serviços integrados em Limpeza Técnica, Lavandarias Industriais, Soluções Ambientais e Trabalho Temporário. Saiba Mais
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About serlima.pt
O Grupo SERLIMA presta serviços integrados em Limpeza Técnica, Lavandarias Industriais, Soluções Ambientais e Trabalho Temporário. Saiba Mais
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serlima.pt uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
serlima.pt receives approximately 11.0K monthly visitors and ranks #1,468,189 globally. The website has a bounce rate of 49% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 1:09 on the site.
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