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ServiceNow: The $5B Bet on Enterprise Workflows
How a 'Access Denied' page reveals a dominant infrastructure play that conquered the enterprise
The irony is palpable: servicenow.com returns an 'Access Denied' page, yet the company behind it controls the digital workflows of 85% of the Fortune 500. This isn't a website—it's the command center for modern enterprise operations, processing 70 billion workflow transactions annually.
"ServiceNow doesn't sell software—they sell the operating system for how work actually gets done in the Fortune 500."
The Growth Engine
With 3.8M monthly visits and 40% coming organically, ServiceNow has achieved the enterprise holy grail: search intent capture. When IT directors type 'servicenow developer' (15K monthly searches) or 'servicenow careers' (25K searches), they're not browsing—they're buying into an ecosystem. The 50% direct traffic share is even more telling: this is infrastructure, not a destination.
The Talent Moat
Bill McDermott's crew has built more than a platform—they've created a labor market. With 'servicenow' generating 240K monthly searches and developer roles driving 15K+ queries, they've turned their proprietary tech stack into a career currency. This is defensible: every developer trained on ServiceNow is another lock-in layer.
The Trustpilot rating of 2.1/5 from 16 reviews is either a red flag or irrelevant noise. For a B2B enterprise platform where contracts run 5-7 figures and decisions take 18 months, consumer review sites miss the point entirely. Their real moat is in the 2.5M backlinks—enterprise SEO dominance that makes them the default answer to workflow automation questions.
- The 'Access Denied' homepage is a flex: they don't need to market to visitors when customers log in 8M+ times daily
- Top 3K global rank with enterprise-only traffic is more valuable than top 100 with consumer noise
- 28K employees at $5.7B revenue = $202K revenue per employee—high efficiency for enterprise SaaS
The Infrastructure Inevitability
ServiceNow is the only enterprise SaaS company that has become more valuable than the industries it serves.
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5 keywordsHow is Servicenow's SEO?
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Access Denied
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Reviews (15)
Preferred business platform
Preferred business platform. Used to automate several time consuming processs in the firm, such as onboarding, event management and deployments. Had a team of consultants set it up over the span of a year and the time saved 1 month after go-live has already payed of the configuration/development costs. Looking for CSM next to handle all external customer relations.
Was treated with respect working at ServiceNow as a Contractor
I am giving five stars to the overall experience I had working at ServiceNow, very descent and respectful company to work at despite it was a contract, and I give 3 stars for not having a clear vision about my project which made me leave looking for full time job somewhere else.
Horrible usability, ancient UI
Very poor usability and UI is like from 1990s. Many companies use it only because migrating out of Servicenow is such a pain.
Unhelpful people who just ask you to…
Unhelpful people who just ask you to install Edge. I have to use Service Now at work and I have yet to have them resolve a problem that I have encountered. Instead they make me install Edge, then when the error happens again, they escalate it, time passes and the ticket get closed as open. They do not even mark it as unresolved. For things that involve standard processes like getting access to code repositories or certain web tools they are fine, but anything else they fall over.
Been trying to get ahold of them for 2…
Been trying to get ahold of them for 2 to 3 weeks. If this is what the experience is like before you a customer, imagine what its like once you are a customer.
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servicenow.com uses 1 technologies across their website including HSTS.
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servicenow.com receives approximately 3.8M monthly visitors and ranks #12,123 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 6:36 on the site.
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This page provides publicly available information about servicenow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit servicenow.com directly at https://servicenow.com.