setexinc.net
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Setex Inc: The $80M Invisible Giant
Unpacking the automotive supplier with 220 employees and a digital ghost footprint
Setex Inc operates in the blind spot of digital visibility, generating $79.9M annually with just 767 monthly site visits. This isn't a failure—it's a deliberate industrial strategy that reveals how some B2B giants thrive without online noise.
"Setex proves that in B2B automotive, relationships beat rankings every single time."
The Anti-Startup Playbook
While SaaS companies obsess over ARR growth and content marketing, Setex operates on a different calculus. With 220 employees generating $79.9M, that's $363K revenue per employee—exceptional efficiency for automotive manufacturing. Their 35% direct traffic share signals a closed-loop customer ecosystem where purchase orders flow through established channels, not Google searches.
The Traffic Paradox
767 monthly visits is a rounding error for most companies, but for Setex it's a feature. The 44% organic share suggests minimal SEO investment, while 35% direct traffic indicates deep customer lock-in. The keyword 'setex' shows 1,190 monthly searches—likely brand queries from existing partners. This is a business that doesn't need to be discovered; it needs to be contacted.
The presence of Alicia Homan (IT Manager) and Jerod Kiser (Finance Accounting Specialist) in the data suggests a mid-sized operation with functional specialization. No tech stack detected means either legacy systems or a deliberate opsec posture—both common in automotive supply chains where digital transformation lags behind consumer-facing industries.
- $363K revenue per employee indicates premium positioning or high-value contracts
- 35% direct traffic proves existing customer relationships drive the business
- Zero detected tech stack suggests either stealth mode or legacy infrastructure
- 1,190 monthly 'setex' searches reveal strong brand recognition in a niche market
Setex isn't broken—it's insulated
This is what product-market fit looks like when you sell to 10-20 enterprise customers instead of 10,000 users. The question isn't why their web presence is weak; it's whether they even need one.
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About setexinc.net
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Traffic & Audience
setexinc.net receives approximately 767 monthly visitors. The website has a bounce rate of 44% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of setexinc.net's traffic comes from .
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