setplex.com
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Setplex: The OTT Platform You Haven't Heard Of
Analyzing the 97-person team powering the niche video economy
In a market dominated by Brightcove and Vimeo, Setplex operates quietly in the background, generating $14.1M annually by solving video delivery for carriers and content owners who need more than just a player.
"Setplex isn't chasing the creator economy—they're building infrastructure for the serious video business."
The Niche Strategy
While everyone chases the 'YouTube for X' model, Setplex focuses on the unsexy world of OTT infrastructure. Their integration with Emcali (a major telco) proves they can deploy at scale. They're not selling to influencers—they're selling to ISPs and content owners who need to ingest, manage, and monetize video across screens without building it from scratch.
The Traffic Paradox
Here's the fascinating part: 46% of their traffic is direct, yet they rank #3.9M globally. This suggests a high-intent, low-volume B2B motion. People don't browse Setplex—they arrive knowing they need a solution. The 29% organic search traffic likely comes from specific queries like 'ott platform' (3,890 monthly volume) rather than brand awareness.
- They compete directly with Brightcove (15K+ searches/month) but own the 'Setplex' brand search
- Built on modern stack: Vite, Tailwind, PWA—shows they invest in frontend performance
- Nora Go appears to be their consumer-facing product, bridging B2B infrastructure with B2C delivery
The Boring Billion-Dollar Play
Setplex proves that in video infrastructure, the money isn't in being famous—it's in being the plumbing that never fails.
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Setplex: Delivering Video Value | Zapflex Integrated Video Platform
Setplex is OTT solutions provider delivering everything from content ingestion and delivery to management, monetization, and multi-screen apps
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About setplex.com
Setplex is OTT solutions provider delivering everything from content ingestion and delivery to management, monetization, and multi-screen apps
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Technology Stack
setplex.com uses 19 technologies across their website including Google Fonts, HSTS, PHP, and more.
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cdnjs, jsDelivr
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Traffic & Audience
setplex.com receives approximately 4.8K monthly visitors and ranks #3,900,094 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:07 on the site.
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