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Setpoint.com: The Industrial Automation Ghost
A $18.7M company with zero traffic, one AI-generated site, and a massive identity crisis.
Setpoint.com is the digital ghost of JR Automation—a $18.7M industrial giant that seemingly forgot to build a website. What exists instead is a single, code-heavy landing page powered by Vite and Tailwind, ranking for zero keywords and generating zero monthly visits. This isn't a failure of product; it's a catastrophic failure of digital presence.
"Setpoint.com is a masterclass in how to hide a $18.7M business from the internet."
The Identity Crisis
The site claims JR Automation builds 'intelligent automation technology solutions,' yet its industry is listed as 'Entertainment.' This isn't just a metadata error; it's a fundamental disconnect. With 91 employees and $18.7M in revenue, they are a mid-sized industrial player, yet their digital footprint suggests a shell company. The 'Entertainment' tag likely points to a legacy data scrape error, but for a B2B manufacturer, it signals a lack of basic digital hygiene.
The Tech Stack Paradox
The site is built with a modern, bleeding-edge stack: Vite, PWA, Radix UI, shadcn/ui, and Priority Hints. This is the setup of a high-growth SaaS startup, not an industrial automation firm. It suggests they hired a frontend developer to build a 'future-proof' site but forgot to add content. The technology is sophisticated, but the output is empty—a digital Ferrari with no engine.
Traffic data reveals the stark reality: 0 monthly visits. Not low—zero. This means no organic discovery, no brand searches, and no inbound leads. For a company with Kevin Rohwer (VP of Business Development) on the roster, this is a strategic failure. In industrial automation, where sales cycles are long and relationship-driven, a digital presence is the first handshake. Setpoint.com has left the door locked.
- Revenue of $18.7M with a digital footprint of $0.
- Tech stack implies a frontend-heavy build with zero backend content management.
- Industry misclassification ('Entertainment') destroys SEO relevance.
- Key leadership listed, but no 'About Us' or 'Contact' page to convert traffic.
The Invisible Giant
Setpoint.com proves that revenue doesn't buy visibility. Without a functional digital strategy, even $18.7M companies can remain invisible.
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JR Automation | Global Industrial Automation Company
JR Automation builds intelligent and innovative automation technology solutions that revolutionize how the world's leading manufacturers produce and distribute.
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About setpoint.com
JR Automation builds intelligent and innovative automation technology solutions that revolutionize how the world's leading manufacturers produce and distribute.
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Technology Stack
setpoint.com uses 19 technologies across their website including Adobe Fonts, Cloudflare, Cookiebot, and more.
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Adobe Fonts
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Cloudflare
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Marketing Automation
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Traffic & Audience
setpoint.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about setpoint.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit setpoint.com directly at https://setpoint.com.