In an industry dominated by impersonal mega-firms, SettlePou is proving that values-driven advocacy can scale. With 72 employees generating $17.5M in revenue, they're not just practicing law—they're practicing a business model that prioritizes genuine relationships over billable hours.

"Their 47% direct traffic proves clients aren't just finding them—they're actively seeking them out by name."

The real insight here is in their keyword strategy. They rank for 'letter of intent' and related terms—high-value, transactional keywords that signal serious business intent. This isn't accidental; it's a deliberate focus on practice areas where relationships matter most. Corporate transactions, mergers, acquisitions—these aren't impulse purchases. Clients need trusted advisors, not just search results.

• Revenue per employee: ~$243K (high for legal services)
• Direct traffic dominance (47%) signals strong brand recall
• Focused keyword strategy around 'letter of intent' (22K monthly searches)
• Active social presence across Twitter, Facebook, LinkedIn
• 72-person team suggests mid-tier firm with growth ambitions