seura.com
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Séura: The Invisible Tech Company
Why a 55-person firm in a garage is redefining luxury home tech
In a world obsessed with smart home ecosystems and voice assistants, Séura operates in a different dimension entirely—where technology must be invisible until it's not. Founded by a husband-and-wife team in a California garage, this company doesn't sell gadgets; it sells disappearing acts.
"They're not competing with Samsung on specs—they're competing with interior designers on aesthetics."
The Invisible Audience
Séura's traffic profile reveals a telling story: 48% direct traffic versus 34% organic search. This isn't a company people discover through Google; it's one they seek out by name after seeing it in a luxury home, hotel suite, or yacht. The 6,744 monthly visits seem modest until you realize these are architects, custom integrators, and wealthy homeowners—not bargain hunters. When someone searches 'seura tv detail installation manual' (740 monthly searches), they're already past the consideration phase; they're installing a $5,000 mirror in a client's bathroom.
The Garage-to-Gallery Trajectory
Tim and Gretchen Gilbertson didn't start Séura to disrupt TV manufacturing—they started it because no existing solution looked good in a bathroom. Today, that singular focus has evolved into three distinct lines: TV Mirrors that vanish when off, Lighted Mirrors with perfect R9 color rendering, and Outdoor TVs that survive California summers. The $12.1M revenue at 55 employees suggests ~$220K revenue per employee—exceptional for hardware. This isn't mass-market efficiency; it's bespoke engineering at boutique scale.
The tech stack tells its own story: Shopify for commerce, Tailwind CSS for design, and Progressive Web App capabilities. They're not building custom platforms—they're orchestrating best-in-class tools to serve a niche that demands perfection. The single Trustpilot review (3.2/5) is more revealing than a thousand mediocre ratings: Séura customers don't write reviews; they commission spaces.
- They own the intersection of industrial design and AV engineering—no other company treats 'mirror' and 'TV' as equal design constraints
- Their keyword strategy reveals a business model: people search for installation manuals, not price comparisons
- Social presence is active but curated—Instagram and YouTube show finished projects, not product specs
The Ultimate Luxury: Invisibility
Séura's real product isn't technology—it's the absence of technology until you need it.
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Séura
At Séura, we combine stunning design with cutting-edge technology to create unique mirrors and televisions that surpass your expectations. Shop our beautiful collections of TV Mirrors, Lighted Mirrors, Outdoor TVs and more. Séura is an award-winning manufacturer with a constantly evolving designer technology portfolio.
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Reviews (1)
Avoid Seura - Poor product support.
Purchased a new $7000 Seura TV in 2015. Video stopped working last month. Audio was still working. It was determined that I needed a new power unit. Internal components were still good. The power unit had a proprietary connection, so I couldn't just purchase a generic unit. I contacted Seura and they said they do not maintain parts for previous generations. I recommend not buying Seura and purchase from larger companies, like Samsung, where you can always get parts..... and the products last longer. (FYI- Don't believe the 5-star ratings on Seura web-site. I tried to submit a negative review on their site but they never posted it.)
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About seura.com
At Séura, we combine stunning design with cutting-edge technology to create unique mirrors and televisions that surpass your expectations. Shop our beautiful collections of TV Mirrors, Lighted Mirrors, Outdoor TVs and more. Séura is an award-winning manufacturer with a constantly evolving designer technology portfolio.
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Technology Stack
seura.com uses 23 technologies across their website including imgix, Font Awesome, hCaptcha, HSTS, and more.
Media
imgix
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
seura.com receives approximately 6.7K monthly visitors and ranks #3,042,688 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
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