While most nonprofits chase viral moments, San Francisco CASA operates on a fundamentally different model: one volunteer, one child, one case. With just 52 employees managing $3.5M in revenue, they've built a system where human connection is the core product.

"Their secret weapon isn't technology—it's the trained volunteer advocate who becomes the only constant in a child's chaotic world."

The tech stack tells a story of pragmatism over innovation. Squarespace, Tailwind CSS, and Bootstrap—no custom platform, no proprietary software. They're investing in people, not code. Their leadership team reflects this: a Director of Finance, a Director of Development, and a Director of People and Culture. The 'culture' role is the strategic priority, not an afterthought.

• Revenue-to-employee ratio: ~$67k per person (nonprofit efficiency)
• Traffic split: 48% direct vs 28% organic suggests strong word-of-mouth
• Social presence across 3 platforms but minimal keyword ownership
• LocalBusiness schema confirms community-first positioning