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Shadow: The Cloud PC That Refuses to Die
How a French startup built a 1M+ user cloud gaming platform with $3.5M revenue and a 2.9-star rating
In 2015, Shadow promised to turn any device into a full Windows gaming PC. Today, it serves 1.15M monthly users with just $3.5M in revenue—making it one of the most capital-efficient cloud gaming plays ever built.
"Shadow didn't build a gaming service—they built a Windows PC rental business that happens to be great at gaming."
The Power of Direct Traffic
53% of Shadow's traffic is direct—no SEO, no paid ads. That's 611K monthly users typing 'shadow.tech' directly into their browser. For comparison, most SaaS companies fight for 15-20% direct traffic. This isn't a marketing play; it's a product-led growth engine where users become evangelists.
The Revenue Paradox
With 230 employees and $3.5M in revenue, Shadow operates at ~$15K revenue per employee—extremely low for a tech company. But this reveals their strategy: they're not selling gaming subscriptions, they're selling 'your PC in the cloud.' The 1.15M monthly visits suggest massive brand awareness, but the 2.9-star Trustpilot rating (5,739 reviews) shows execution challenges.
Shadow's keyword strategy reveals their positioning battle. They rank for 'shadow' (151K monthly volume) and 'shadow pc' (76K), but compete against 'cloud gaming' (372K)—a category dominated by Xbox Cloud, GeForce Now, and PlayStation Plus. Their differentiation isn't in the gaming specs; it's the full Windows desktop. You can run Excel, Photoshop, and Fortnite on the same machine.
- Direct traffic dominance (53%) proves product-market fit, not marketing spend
- 2.9-star rating with 5,739 reviews indicates scaling pains, not product failure
- 106K backlinks from tech/gaming communities show strong organic brand building
- Revenue/employee ratio suggests they're prioritizing user growth over monetization
The Unsexy Cloud PC Winner
While others chase gaming hype, Shadow quietly built a 1M-user Windows rental business. The 2.9-star rating isn't a bug—it's proof they're scaling faster than their infrastructure can handle, which is exactly what investors want to see.
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5 keywordsHow is Shadow's SEO?
Meta Tags
Shadow PC Cloud Gaming - Your Windows PC in the Cloud
Access a Windows gaming PC from any device: Mac, old PC, smartphone, connected TV, tablet, etc.!
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Shadow
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Reviews (20)
Thanks for the service !
Thanks for the service !
I've been using Shadow PC for over a month
I've been using Shadow PC for over a month now and I'm completely satisfied. The service is very stable and its availability is excellent. I'm happy with the performance; I use the Neo plan to play in 1440p, mainly MMORPGs (LOTRO), action games (Diablo IV), and a few strategy or survival games. I don't play FPS games that require maximum power anymore, nor do I try to push all the graphics options to the limit as long as the graphics quality is good.
The experience was very great.
The experience was very great during the time i was able to use Shadow PC, it was very good, i was able to play any games i would want, the GPU is powerful but th CPU, in my opinion isnt optimized for gaming. I would really like to use it again.
it behaves exactly as a PC
it behaves exactly as a PC. i did not challenge the system with extra device yet. The look and feel is extremely good so far
Recommend it
I really love the idea of a cloud PC, with decent parameters, and Shadow PC is really good. Sadly, my financial situation, internet connection, and not being good with some software issues didn't allow me to continue using their service. But the experience I had was mostly positive. I recommend Shadow PC.
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About shadow.tech
Access a Windows gaming PC from any device: Mac, old PC, smartphone, connected TV, tablet, etc.!
Company Overview
shadow.tech Social Media
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Phone Numbers
Technology Stack
shadow.tech uses 11 technologies across their website including PHP, Cloudflare, Didomi, and more.
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Privacy & Consent
Didomi
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
shadow.tech receives approximately 1.2M monthly visitors and ranks #36,182 globally. The website has a bounce rate of 32% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 2:44 on the site.
The majority of shadow.tech's traffic comes from undefined, undefined, .
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This page provides publicly available information about shadow.tech. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shadow.tech directly at https://shadow.tech.