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Sharewood: The 32-Person Travel Disruptor
Why a lean Italian startup is betting on conscious, experience-driven travel over mass tourism
In a world saturated with cookie-cutter travel packages, Sharewood is quietly building a different model: a curated marketplace for conscious, experience-driven adventures. With just 32 employees and $7.9M in revenue, they're proving that you don't need a massive team to disrupt the trillion-dollar travel industry.
"They're not selling flights or hotels—they're selling curated experiences that happen to require them."
The Conscious Traveler Niche
Sharewood targets a specific psychographic: travelers seeking authenticity over Instagram moments. Their 6,019 monthly visits might seem modest, but the 56% organic traffic share reveals strong brand intent—people aren't stumbling upon Sharewood; they're searching for it. The top keyword 'sharewood' (61,660 monthly searches) dominates their traffic, indicating a loyal, returning user base rather than a broad acquisition play.
Lean Efficiency Over Scale
With $7.9M in revenue across 32 employees, Sharewood generates ~$247K per employee—a remarkably high productivity ratio for a travel company. This suggests a tech-first approach where automation and curated partnerships replace traditional travel agency overhead. Their tech stack (jQuery, Tailwind, PWA) isn't cutting-edge, but it's pragmatic—built for speed and cost-efficiency over flashy innovation.
The traffic distribution tells an interesting story: 83.6% from an undefined country (likely Italy, their home market) and 16.4% from another. This isn't a global play yet—it's a focused regional strategy. Their keywords reveal a savvy SEO approach targeting specific visa and travel questions ('costo visto sharm', 'egitto visto turistico'), positioning them as an authority in complex travel planning rather than just a booking platform.
- Experience-first marketplace: Curates active, conscious adventures rather than mass tourism
- Tech pragmatism: Uses proven, cost-effective technologies (jQuery, Bootstrap) instead of chasing trends
- Regional dominance: 83.6% traffic from home market suggests strong local brand equity
- High intent traffic: 61K monthly searches for 'sharewood' indicates strong brand recall
- Lean operations: $247K revenue per employee ratio suggests efficient scaling
Sharewood is the anti-booking platform
They're building a curated experience marketplace that happens to sell travel, proving that in a crowded market, depth beats breadth every time.
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Sharewood: viaggi, esperienze ed avventure nel mondo
Sharewood disegna viaggi consapevoli e autentici tra i quali troverai sicuramente quello che fa per te. Preparati a vivere la tua avventura.
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About sharewood.io
Sharewood disegna viaggi consapevoli e autentici tra i quali troverai sicuramente quello che fa per te. Preparati a vivere la tua avventura.
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sharewood.io uses 24 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
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sharewood.io receives approximately 6.0K monthly visitors and ranks #3,316,420 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:21 on the site.
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