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Sharkey: The £36M UK Builder Hiding in Plain Sight
A construction giant with a digital footprint that defies its revenue and scale
With £36.8M in annual revenue and 127 employees, Sharkey operates like a mid-sized construction empire. Yet their web presence—built on a basic WordPress stack—tells a story of a company that prioritizes brick-and-mortar over digital polish, a rare and deliberate choice in today's construction industry.
"This isn't a tech company with a construction license—it's a construction company that happens to have a website."
The Digital Divide
The tech stack reveals everything: jQuery, Bootstrap, and basic analytics. No fancy headless CMS, no React framework, no sophisticated conversion funnels. For a £36M company, this digital footprint is almost comically minimal. It suggests a business where relationships and reputation drive contracts, not SEO or lead generation. The 52% direct traffic share confirms this—clients know exactly where to find them.
The Search Paradox
Here's the contradiction that defines Sharkey: They rank for 'The London Palladium' (2,810 monthly searches) and 'Gracemount Leisure Centre' (800 searches)—but these aren't their projects. Their actual search visibility is essentially zero for their own brand terms. This suggests either a deliberate privacy strategy or a complete lack of SEO investment. For investors, this is either a massive opportunity or a red flag.
The leadership team—Graeme Maclean (Finance), Dougie Thomson (Contracts), Scott Gardner (Commercial)—reads like a classic construction firm C-suite. No Chief Digital Officer, no growth team, no product managers. Their LinkedIn presence is minimal, and their Twitter integration is a generic share button. This is a company built on project delivery, not digital transformation.
- Revenue-per-employee: ~£290K—solid for construction, but not exceptional
- Traffic quality: 37% organic suggests minimal marketing spend
- The 'undefined' country traffic is a data artifact, not a strategy
- Login page points to Microsoft 365—enterprise tools, not custom systems
The Unsexy Truth About Construction Tech
Sharkey proves that in traditional industries, digital presence is often inversely correlated with operational excellence. The question isn't why their website is basic—it's why their competitors spend millions on digital while they build £36M businesses with WordPress and Bootstrap.
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About sharkeyuk.com
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Technology Stack
sharkeyuk.com uses 14 technologies across their website including Adobe Fonts, Google Fonts, PHP, WordPress, and more.
Fonts
Adobe Fonts, Google Fonts
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PHP
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WordPress
Social
ShareThis
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Traffic & Audience
sharkeyuk.com receives approximately 2.8K monthly visitors and ranks #6,006,001 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:25 on the site.
The majority of sharkeyuk.com's traffic comes from .
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