shejumps.org
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SheJumps: The Outdoor Nonprofit Scaling Confidence
How a $7.9M nonprofit is redefining outdoor access for women and girls through digital community.
While most outdoor brands chase extreme athletes, SheJumps is building a movement from the ground up. This isn't just about skiing or climbing—it's about engineering confidence through nature, one free clinic at a time.
"SheJumps doesn't sell gear—it sells belonging, and that's a much harder product to scale."
The Community Flywheel
With 13,229 monthly visits, SheJumps operates a classic community flywheel. The 48% direct traffic indicates a highly engaged, returning audience—likely participants who've attended clinics and come back for events. This isn't viral growth; it's sticky, mission-driven retention. The 'shejumps slc' keyword suggests strong local chapters, creating geographic density that national nonprofits often fail to achieve.
The SEO Playbook
The keyword data reveals a sophisticated content strategy. They rank for 'avalanche safety course colorado scholarship' (360 volume) and 'grand canyon rim to rim' (2,180 volume)—high-intent, location-specific queries that convert participants. They're not chasing generic 'women's hiking' terms; they're capturing niche, high-value moments where women are actively seeking education. The 'onx backcountry' mention (12,360 volume) shows they're integrated into the broader outdoor tech ecosystem.
The tech stack tells the story of a modern nonprofit: Tailwind CSS and Bootstrap for rapid front-end iteration, Google Analytics and Tag Manager for data-driven decision making, and Zendesk for community support. This isn't a legacy organization with outdated systems—it's built to scale digital experiences alongside physical programs.
- Local chapter model creates geographic stickiness and reduces marketing costs
- Scholarship-based programming drives authentic community growth vs. paid acquisition
- Integrated with outdoor tech ecosystem (onX Backcountry) for credibility and reach
- Balances digital presence with physical programming for hybrid community building
The Outdoor Industry's Missing Piece
While REI sells gear and Patagonia sells values, SheJumps sells transformation—and that's a $7.9M revenue model that's just getting started.
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Meta Tags
SheJumps | Nonprofit | United States
SheJumps increases the participation of women and girls in outdoor activities to foster confidence, leadership, and connection to nature and community through free and low-cost outdoor education.
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About shejumps.org
SheJumps increases the participation of women and girls in outdoor activities to foster confidence, leadership, and connection to nature and community through free and low-cost outdoor education.
Company Overview
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Technology Stack
shejumps.org uses 22 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
Wix
Cloud & Hosting
AWS CloudFront
Traffic & Audience
shejumps.org receives approximately 13.2K monthly visitors and ranks #1,538,193 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:13 on the site.
The majority of shejumps.org's traffic comes from undefined, .
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This page provides publicly available information about shejumps.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shejumps.org directly at https://shejumps.org.