sheltercare.org
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ShelterCare: The $55M Housing Safety Net
How a nonprofit scales behavioral health and housing with 187 employees
In a world obsessed with unicorn valuations, ShelterCare.org operates on a different metric: human stability. With 187 employees and $55.5M in revenue, this Oregon-based nonprofit isn't just managing shelters—it's engineering a sophisticated ecosystem where housing meets behavioral health.
"They've built a revenue model where compassion scales—and where 47% of visitors come directly, proving trust is their strongest asset."
The Invisible Infrastructure
ShelterCare’s 187 employees form a specialized workforce that treats housing as a clinical intervention. Unlike traditional shelters that offer temporary beds, they integrate case managers like Royanna Sigler and program managers like Dana Petersen-Crabb directly into their housing model. This isn't emergency relief—it's structured rehabilitation.
The Traffic Paradox
With only 29% organic search traffic, ShelterCare defies typical digital growth playbooks. Their 17,979 monthly visits come predominantly through direct channels (47%)—a sign of institutional trust and word-of-mouth referrals. The top keyword 'shelters' (3,730 monthly volume) is generic, yet their actual audience finds them through branded, direct paths.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS form the foundation—not bleeding-edge frameworks, but battle-tested tools that work. Their social presence spans YouTube, Facebook, LinkedIn, and Instagram, suggesting a multi-generational audience strategy that meets people where they are.
- Dual-model approach: housing AND behavioral health integration
- 187-person specialized workforce for case management
- Direct traffic dominance (47%) signals deep community trust
- Multi-platform social strategy across 4 networks
- Pragmatic tech stack prioritizing reliability over trends
The Anti-Startup Success Story
Proof that deep community impact scales without venture capital or viral marketing—just 187 dedicated people and $55.5M in mission-driven revenue.
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Open Graph Image
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Meta Tags
ShelterCare Hope is Here
ShelterCare provides compassionate housing and behavioral health services for individuals and families wanting a safe and stable home in our community.
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About sheltercare.org
ShelterCare provides compassionate housing and behavioral health services for individuals and families wanting a safe and stable home in our community.
Company Overview
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Technology Stack
sheltercare.org uses 18 technologies across their website including Google Maps, HSTS, PHP, and more.
Maps
Google Maps
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Google Ads
E-commerce & Payments
WooCommerce
Traffic & Audience
sheltercare.org receives approximately 18.0K monthly visitors and ranks #1,456,130 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:06 on the site.
The majority of sheltercare.org's traffic comes from .
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This page provides publicly available information about sheltercare.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sheltercare.org directly at https://sheltercare.org.