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shepell.com

12 technologies
VerifiedVisit$67M22612 Tech
Deep Dive

Shepell: The Quiet Giant of Workplace Wellbeing

How TELUS Health's acquisition created a powerhouse in employee mental health

While tech unicorns grab headlines, a different kind of health giant is quietly solving burnout at scale. Shepell isn't a startup—it's the digital transformation of a legacy provider, now operating under the TELUS Health umbrella. This is what mature market consolidation looks like.

$67.1M
Annual Revenue
226
Employees
N/A
Monthly Visits (0)
N/A
Global Rank

"Shepell proves that in B2B health tech, revenue matters more than traffic—employers buy, they don't browse."

The Acquisition Playbook

Shepell's story is one of strategic absorption. Originally a standalone EAP (Employee Assistance Program) provider, it was acquired by TELUS Health—a move that transformed it from a niche service into a comprehensive wellbeing platform. The 226 employees now support TELUS's global mission, but the Shepell brand persists as a trusted name in workplace mental health. This isn't just a rebrand; it's infrastructure integration at scale.

The Zero-Traffic Paradox

Here's the counterintuitive insight: shepell.com shows 0 monthly visits. This isn't a failure—it's a feature. The business model is B2B2C, where employers purchase access and employees access services through private portals, not public websites. The real traffic happens behind login walls, making traditional SEO metrics irrelevant. This is enterprise sales at its purest: no viral loops, no freemium funnels, just high-ACV contracts with HR departments.

The tech stack reveals their modernization strategy: Next.js for performance, Tailwind CSS for design systems, Contentful for headless CMS, and OneTrust for compliance. They're using Amazon S3 for storage and Dynatrace for observability—enterprise-grade infrastructure for a health platform. The absence of public-facing analytics (no organic keywords, no backlinks) confirms their moat isn't digital marketing; it's integration with corporate benefits systems.

  • Revenue-first model: $67M from enterprise contracts, not user acquisition
  • Post-acquisition stability: 226 employees suggests focused execution, not hypergrowth
  • Tech modernization: Moving from legacy systems to Next.js and headless CMS
  • B2B2C invisibility: Zero public traffic masks massive private usage
  • Regulatory moat: Health data compliance creates high switching costs
No viral growth loops
Enterprise revenue stability
No public brand recognition
Deep corporate integration
No freemium user acquisition
High-margin recurring contracts
No visible traffic metrics
Regulatory barriers to entry

The Invisible Empire

Shepell represents the B2B health tech playbook: solve real problems for paying customers, not chase vanity metrics. For founders, it's a masterclass in building revenue before traffic. For investors, it's proof that boring businesses with deep moats outperform flashy ones. For product people, it's a reminder that the best UX happens in private.

What tech stack does Shepell use?

21 detected
Privacy & Consent1
Tag Managers1
Performance1
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
F
Facebook
A
Amazon CloudFront
G
Google Analytics
G
Google AdSense
G
Google DoubleClick
T
Twitter/X

How much traffic does Shepell get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Shepell's SEO?

Open Graph Image

OG Image preview
og:image

https://images.ctfassets.net/fltupc9ltp8m/2gpVnhLZ33jCLjQDQBJL4T/1a52c0d7010694ad4b207f31e9c4db19/OG_Image-TELUS_Health_Logo-EN.png

Meta Tags

title62 chars

Comprehensive wellbeing solutions for employers | TELUS Health

description103 chars

Supporting the mental, physical and financial health of organizations and individuals around the globe.

languageEN

H1 Tags

h1Workplace wellbeing made easy.

Schema Types

BreadcrumbList

Who works at Shepell?

Loading leads...

What do customers think of Shepell?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Shepell

What is Shepell's Revenue?
Shepell generates approximately $67M in annual revenue. With 226 employees, that's $297,000 per employee.
What does Shepell do?
Supporting the mental, physical and financial health of organizations and individuals around the globe.
How fast is Shepell growing?
Shepell employee count has changed by -3% year over year.
What technologies does Shepell use?
Shepell uses 12 technologies across their website including CMS, Cloud & Hosting, Privacy & Consent. Key technologies include Contentful, Amazon S3, AWS CloudFront, OneTrust.
Who are Shepell's competitors?
Shepell's main competitors include Rideau Sports Centre, 4 Life Research, Healthy Planet Canada, Middlesex-London Health Unit, Dawson Dental Centres. These companies operate in similar markets and compete for the same customer base.

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What are Shepell's key pages?

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Raw JSON Data

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About shepell.com

Supporting the mental, physical and financial health of organizations and individuals around the globe.

Company Overview

shepell.com
Website
health
Industry
0
Monthly Visitors
12
Technologies

shepell.com Key Pages

Contact shepell.com

Technology Stack

shepell.com uses 12 technologies across their website including Contentful, Amazon S3, AWS CloudFront, OneTrust, and more.

CMS

Contentful

Cloud & Hosting

Amazon S3, AWS CloudFront

Privacy & Consent

OneTrust

Analytics & Marketing

Dynatrace, Google Tag Manager, Google Analytics

Tag Managers

Adobe Launch

Performance

Lazy Loading

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

shepell.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is shepell.com?
Supporting the mental, physical and financial health of organizations and individuals around the globe.
What technologies does shepell.com use?
shepell.com uses 12 technologies including Contentful, Amazon S3, AWS CloudFront, and 6 more. View the full tech stack analysis above.
How do I contact shepell.com?
You can contact shepell.com through their contact page.
What are shepell.com's social media accounts?
shepell.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is shepell.com hiring?
Check shepell.com's careers page for current job openings and opportunities.
How popular is shepell.com?
shepell.com receives approximately 0 monthly visitors.

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This page provides publicly available information about shepell.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shepell.com directly at https://shepell.com.