sherweb.com
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Sherweb: The Anti-Distributor
How a 224M CAD cloud distributor built a moat by being more than a reseller
In a commoditized cloud distribution market dominated by transactional volume, Sherweb is betting its 224M CAD revenue on something counterintuitive: human expertise. They're not just moving Microsoft 365 licenses—they're building a full-stack partner ecosystem that treats MSPs as the product.
"They're not selling cloud seats—they're selling MSP success as a service."
The Partner-First Moat
Sherweb's core insight is that MSPs (Managed Service Providers) don't need another price sheet—they need enablement. With 1,107 employees, they've built what appears to be a disproportionately large team for a distributor, suggesting heavy investment in partner support, technical specialists, and strategic advisors rather than pure sales headcount. Their 'More than a cloud distributor' positioning isn't marketing fluff; it's a structural bet on high-touch service that creates lock-in beyond commodity pricing.
Traffic & Brand Resilience
With 120,501 monthly visits, Sherweb's traffic profile reveals a mature B2B operation. The 58% direct traffic is particularly telling—it indicates strong brand recall and repeat usage. MSPs aren't price-shopping; they're logging into sherweb.com as a daily operational hub. Compare this to the 34% organic search, which suggests they're not competing on SEO keywords but capturing existing demand through partnerships and referrals.
The tech stack (Next.js, Tailwind, Clarity, Microsoft Ads) shows a modern, data-driven marketing operation optimized for conversion, not just awareness. But the real signal is in their keywords: 'sherweb careers' (280 monthly searches) and 'sherweb status' (240) indicate a large, engaged user base that sees Sherweb as an employer and infrastructure dependency, not just a vendor.
- High-touch model: 1,107 employees serving a B2B niche suggests white-glove partner management
- Brand moat: 58% direct traffic proves they own the customer relationship, not Google
- Ecosystem lock-in: They're building tools (client portals, MSP resources) that make switching costly
- Trustpilot gap: 2.7/5 with only 4 reviews suggests B2B customers don't publicize vendor relationships
The B2B2C Playbook in Action
Sherweb proves that in cloud distribution, the real value isn't in the license—it's in the layer you build on top of it. They're not selling Microsoft; they're selling the ability to be a better MSP.
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https://images.sherweb.com/OG-portal-en.jpg
Meta Tags
More than a cloud distributor | Sherweb
We go beyond cloud distribution to give you access to real experts, strategic guidance and a team that works with you to achieve your goals.
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Reviews (4)
I just had an outstanding customer…
I just had an outstanding customer service experience with SherWeb with Soufiane. He went to great effort to resolve a problem with my exchange and found the solution. I want to recognize the quality of the tech support at SherWeb. Well done! It's experiences like this that keep me with SherWeb over competitive services.
Great Platform
I've used Sherweb for almost a year now. Created and managed almost 100 Google Admin accounts through the platform has never had an issue. The interface could be a bit less janky, but other than that- Highly recommended.
This company has seriously gone down…
This company has seriously gone down hill. We used them many years ago and they were amazing. Like you mentioned, they did a great job providing partners with support. They were always there to provide support and they were there for everything. However, now, they are shady. They lie to partners and they really only want the money. They don't care about you at all. Not to mention, they sell direct to your customers right under your nose.
Avoid at all costs
Avoid at all costs — disastrous experience for partners This has been one of the worst support experiences I have encountered. A simple request — adding flexible licences to a Google Workspace account with existing annual licences — has dragged on for over three days and still remains unresolved. What is a standard and straightforward process when dealing directly with Google has turned into a nightmare with Cumulus. I have been bounced around between customer service, sales, and billing teams, only to then be completely ignored when I asked for an update. The result? I am now in the unacceptable position of having to tell a long-term client that I cannot deliver the licences they require, unless I pressure them into unwanted annual contracts. This is both unprofessional and damaging to my business. To make matters worse, support is only based in the US/Canada, leaving UK partners like myself facing even longer delays. If you value your clients and your reputation, steer clear of Cumulus. Their incompetence and lack of accountability will cost you business.
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About sherweb.com
We go beyond cloud distribution to give you access to real experts, strategic guidance and a team that works with you to achieve your goals.
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Technology Stack
sherweb.com uses 11 technologies across their website including Font Awesome, Microsoft Ads, Clarity, Google Tag Manager, and more.
Fonts
Font Awesome
Advertising
Microsoft Ads
Analytics & Marketing
Clarity, Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards
UI Libraries
shadcn/ui, Radix UI
Traffic & Audience
sherweb.com receives approximately 120.5K monthly visitors and ranks #279,070 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:45 on the site.
The majority of sherweb.com's traffic comes from undefined, undefined, .
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