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Shiftbase: The Dutch WFM Giant You've Never Heard Of
How a 77-person team commands $11M revenue and dominates shift scheduling in Europe
While Silicon Valley chases AI unicorns, a Dutch workforce management tool quietly commands 624,000 monthly visits and $11.2M in revenue with just 77 employees. Shiftbase isn't just another scheduling app—it's a masterclass in dominating a specific vertical through ruthless focus.
"63% direct traffic isn't marketing—it's product-led retention. Users don't search for alternatives; they return daily."
The Product-Led Retention Engine
Shiftbase achieves what most SaaS companies dream of: 63% direct traffic (vs 33% organic). This isn't viral growth—it's daily operational dependency. Restaurant managers, retail operators, and healthcare administrators don't browse for alternatives; they log in to build schedules. The 8,460 monthly searches for 'shiftbase' and 840 for 'shiftbase login' reveal a sticky product where the brand becomes the category.
The Dutch Fortress Strategy
With 63.1% traffic from undefined markets (likely Netherlands/Benelux) and 25.6% from another undefined region, Shiftbase operates as a regional powerhouse before global expansion. Keywords like 'werktijden' (7,940 monthly searches) and 'shiftbase inloggen' (620) dominate Dutch search. This isn't accidental—it's deliberate market selection: high-frequency scheduling in dense, service-economy regions where shift work is regulated and complex.
The revenue-to-employee ratio is telling: $11.2M ÷ 77 = $145,455 per employee. For a B2B SaaS company in workforce management, this suggests either exceptional automation or a high-value enterprise tier. The absence of public funding data combined with 77 employees indicates bootstrapped or early-stage venture with disciplined growth—no burn rate to report means no investor pressure to scale prematurely.
- Traffic dominance in Dutch/undefined markets (88.7% combined)
- Product-led retention via 63% direct traffic
- Vertical focus: food_and_drink industry specificity
- Lean operations: 77 employees for $11.2M revenue
The Silent Category King
Shiftbase proves you don't need to be a unicorn to be dominant—just indispensable to your specific market.
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Shiftbase - Workforce management software
Workforce management software by Shiftbase is an easy-to-use tool for managing online schedules and timesheets. Start your free trial period today.
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Nice website, shame about the online “help”…
I had never heard of this company and arrived on their website through a dodgy hyperlink through the govuk website while researching incapacity benefit. As I have some time on my hands, being chronically ill and unemployed, I decided to try and alert a member of the company. As we all know that it’s nigh impossible to contact anyone from govuk.. the online “help” assistant was less than helpful under the circumstances. I have no idea how or why this company exists, and I haven’t tried their actual scheduling services - which might be amazing, for all I know, but given the circumstances, I would never be tempted to try nor recommend the company. Customer service is really key, people, even if you didn’t think I was a viable customer.. Be Kind!
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About shiftbase.com
Workforce management software by Shiftbase is an easy-to-use tool for managing online schedules and timesheets. Start your free trial period today.
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shiftbase.com uses 18 technologies across their website including Wistia, Cloudflare, Cookiebot, and more.
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Traffic & Audience
shiftbase.com receives approximately 624.7K monthly visitors and ranks #57,838 globally. The website has a bounce rate of 29% with visitors viewing an average of 8.8 pages per visit. Users spend an average of 4:15 on the site.
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This page provides publicly available information about shiftbase.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shiftbase.com directly at https://shiftbase.com.