shiksha.com
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Shiksha.com: The Indian Education Titan You've Never Heard Of
12M monthly visits, $75M revenue, and zero VC funding. Here's the playbook.
While Silicon Valley obsesses over edtech unicorns, a quiet giant is dominating India's education landscape. Shiksha.com isn't just a website—it's a data-first behemoth that turned exam results into a $75M business without a single venture capital dollar.
"Shiksha.com doesn't sell courses—it sells certainty. In a market where exam results dictate futures, being the first to publish is the ultimate moat."
The SEO Juggernaut Strategy
With 77% organic traffic, Shiksha has mastered the art of exam-result SEO. Keywords like 'SSC CGL Result 2025' (69K monthly searches) and 'XAT Admit Card' (92K searches) aren't just traffic drivers—they're cultural moments. The platform ranks for high-intent queries when students are most desperate for information, creating a captive audience that converts to engagement.
The Hidden Scale
417 employees generating $75.6M revenue means $181K revenue per employee—exceptional for an education platform in India. The 'undefined' country data (87.4% traffic) suggests either privacy-first analytics or a deliberately obscured geographic strategy, likely focusing on India's tier 2-3 cities where exam preparation is a family investment.
What makes Shiksha unique isn't flashy UI or AI tutors—it's operational excellence in information arbitrage. While competitors build learning platforms, Shiksha built the directory that tells you which platform to choose. The 4.4M backlinks aren't just SEO metrics; they're proof of becoming the de facto reference source for India's education ecosystem.
- Revenue model: Advertising + lead gen (not subscriptions)
- Traffic moat: Exam-cycle timing creates predictable spikes
- Trust factor: 3/5 Trustpilot rating with minimal reviews suggests B2B focus over consumer trust
- Leadership: Senior VPs from traditional education backgrounds, not tech startups
The Unsexy Winner
While edtech startups burn cash on user acquisition, Shiksha proves that building the definitive information layer for a massive market creates an unbeatable, profitable business. In education, data beats disruption.
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GOOD
Provided the info. I wanted compared to other similar sites.
Never signed up for the service
Never signed up for the service. I receive multiple emails a week. I am 72 and hardly looking to go back for another degree. They make it tedious to unsubscribe and when you review your "account", which they established for you, it clearly states they have been sharing your information with other companies. Their online reviews are terrible, this appears to be just a scam site with never ending spam.
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shiksha.com uses 1 technologies across their website including HSTS.
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shiksha.com receives approximately 12.4M monthly visitors and ranks #5,228 globally. The website has a bounce rate of 62% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:16 on the site.
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