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Shipnet: The $29M ERP Powerhouse You've Never Heard Of
How a Norwegian specialist dominates maritime operations with quiet efficiency
While SaaS giants chase AI hype, Shipnet quietly commands a $29M revenue stream managing 182 employees across maritime operations. This isn't a startup burning cash—it's a precision instrument for an industry that cannot afford to fail.
"Their 75% organic traffic proves it: when you own maritime ERP, the industry comes to you—not the other way around."
The Niche is the Strategy
Shipnet's keyword moat is surgical. They rank for 'dry dock' (5,210 monthly searches) and 'fleet management system' (3,390 searches) because they solve problems that don't exist in general ERP. This is vertical depth, not horizontal sprawl.
Traffic Quality Over Quantity
5,000 monthly visits sounds modest until you realize each visitor is likely a VP of Operations making six-figure decisions. With 55% traffic from undefined (likely Norway/UK), Shipnet's geographic focus mirrors maritime's power centers.
Their tech stack—Tailwind, Bootstrap, Cloudflare—reveals a pragmatic team optimizing for reliability over flash. No fancy frameworks, just proven tools that ship with zero downtime. The presence of Hotjar and Google Analytics shows they obsess over user behavior, not vanity metrics.
- Product leadership: Kasi Viswanathan (Director Product Dev) + John Wills (VP Products) = dual-engine innovation
- Marketing discipline: Jenny Duffy's team converts 75% through search—no paid ad dependency
- Financial stability: Ewa Sumner's finance director role signals mature operations, not fundraising theater
Shipnet Wins by Being Boring
In maritime, 'boring' means reliable, compliant, and profitable. Their $29M revenue from 182 employees is a masterclass in efficient vertical SaaS.
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Shipnet - Software tools Maritime for businesses
Shipnet's Maritime ERP Software Solutions unlock operational and financial excellence - harness the power of real-time shipping data to accelerate growth.
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About shipnet.no
Shipnet's Maritime ERP Software Solutions unlock operational and financial excellence - harness the power of real-time shipping data to accelerate growth.
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shipnet.no uses 17 technologies across their website including Adobe Fonts, HSTS, cdnjs, and more.
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shipnet.no receives approximately 5.0K monthly visitors and ranks #3,597,891 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:05 on the site.
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