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Descartes ShipTrack: The Silent Logistics Powerhouse
Unpacking the 342K monthly visit logistics platform you've never heard of
In a world obsessed with flashy logistics startups, ShipTrack operates like a stealth bomber—massive impact, minimal visibility. With 342,730 monthly visits and 71% direct traffic, this isn't a startup chasing hype; it's a utility that owns its users.
"When 71% of your traffic is direct, you're not a product users discover—you're a tool they depend on."
The Enterprise Trojan Horse
ShipTrack isn't winning through SEO (only 6% organic) or social buzz. It's embedded in workflows. With just 11 employees generating $1M revenue, they've achieved $90K ARR per employee—exceptional efficiency for a B2B SaaS platform. The 71% direct traffic suggests a captive audience logging in daily, not browsing for alternatives.
The Traffic Paradox
Here's the anomaly: 96.3% of traffic comes from 'undefined' countries. This screams either sophisticated geo-targeting, enterprise VPNs, or a platform so deeply integrated that traffic sources become invisible. Combined with 'shiptrack' (3,390 monthly searches) outperforming branded terms, it indicates a platform that's become a verb in logistics circles.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Google Analytics—stable, battle-tested, not chasing trends. They're not rebuilding their frontend every year; they're building a reliable tool that works across legacy systems. This is enterprise software prioritizing function over flash.
- Direct traffic dominance (71%) signals workflow integration, not marketing-driven growth
- 11-person team achieving $90K ARR per employee—2x industry average
- Geo-ambiguous traffic (96.3% 'undefined') suggests enterprise VPN penetration
- Search volume for 'shiptrack' (3,390) outpaces branded alternatives
- Legacy tech stack (jQuery, Bootstrap) prioritizes stability over modernity
The Anti-Startup Success Story
ShipTrack proves that in logistics, reliability beats virality every time. While competitors chase funding rounds, they're quietly owning a $1M revenue stream with a lean, focused team. This is what product-market fit looks like when you're not measuring it in Twitter followers.
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Home - Descartes ShipTrack
ShipTrack is the world’s most innovative and scalable logistics management platform. This cloud-based service is easily configurable to fit your workflow and offers an intuitive, ergonomic interface that your workforce will adopt quickly.
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About shiptrackapp.com
ShipTrack is the world’s most innovative and scalable logistics management platform. This cloud-based service is easily configurable to fit your workflow and offers an intuitive, ergonomic interface that your workforce will adopt quickly.
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shiptrackapp.com uses 19 technologies across their website including Vidyard, HSTS, PHP, and more.
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PHP
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WordPress
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Traffic & Audience
shiptrackapp.com receives approximately 342.7K monthly visitors and ranks #160,272 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 3:43 on the site.
The majority of shiptrackapp.com's traffic comes from undefined, undefined, .
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