shoflo.tv
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Shoflo: The Unsung Hero of Live Production
How a 15-person team powers $1.8M in live event software
In the high-stakes world of live production, where a single missed cue can mean disaster, one tool quietly powers the backbone of broadcasts. Shoflo isn't just software—it's the command center for crews who can't afford to be out of sync.
"Shoflo proves that in a world chasing AI hype, the most valuable software solves a brutally simple problem: keeping everyone on the same page in real-time."
The Invisible Infrastructure
With just 15 employees, Shoflo generates $1.8M in revenue—that's $120K per employee. This isn't a growth-at-all-costs startup; it's a precision instrument for live production. Their users aren't casual builders; they're broadcast engineers, event producers, and stage managers who live in the tool daily. The 44% direct traffic proves this: when showtime comes, professionals type 'shoflo.tv' directly into their browser, not Google.
The Niche That Pays
Shoflo dominates the 'run of show' search category with 2,380 monthly queries. They don't compete with general project management tools—they own the specialized workflow of live production. While competitors chase broad audiences, Shoflo's 41% organic search traffic shows they're the default solution when someone searches for 'director's cue sheet' or 'what is a cue sheet.' This is category ownership, not market participation.
The tech stack reveals their philosophy: jQuery, Tailwind CSS, and Bootstrap. This isn't a flashy SaaS chasing trends. It's a battle-tested tool that prioritizes reliability over innovation theater. When you're building cue sheets for a live sports broadcast, you don't need the latest React framework—you need software that works every single time.
- Owns the 'run of show' keyword with 2,380 monthly searches
- 44% direct traffic indicates sticky, habitual usage
- 15 employees generating $1.8M revenue = exceptional efficiency
- Specialized B2B focus avoids the crowded project management war
The Quiet Monopoly
Shoflo doesn't need to be big—it needs to be indispensable. And for live production crews worldwide, it already is.
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https://www.lasso.io/wp-content/uploads/2025/08/shoflo.jpg
Meta Tags
Rundown - LASSO
Shoflo Rundown is a real-time run of show builder for live events, sports broadcasts, and productions. Build cue sheets fast, make updates on the fly, and keep your entire crew in sync—from any device.
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About shoflo.tv
Shoflo Rundown is a real-time run of show builder for live events, sports broadcasts, and productions. Build cue sheets fast, make updates on the fly, and keep your entire crew in sync—from any device.
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Technology Stack
shoflo.tv uses 25 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
shoflo.tv receives approximately 11.8K monthly visitors and ranks #2,012,786 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:28 on the site.
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