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shoneys.com
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shoneys.com

16 technologies
VerifiedVisit32.6K/mo$231M94416 Tech8 Leads
Deep Dive

Shoney's: The $231M Relic of Analog Marketing

Analyzing a legacy brand's surprising digital footprint and missed opportunities

Shoney's generated $231M in revenue with 944 employees, yet their website reads like a 2005 franchise brochure. This is a masterclass in how legacy brands survive on brand equity alone while completely ignoring modern growth levers.

$231.3M
Annual Revenue
944
Employees
32.6K
Monthly Visits
61%
Organic Traffic

"Their top 5 keywords include 'kamran habeeb shoney'—a search volume of 230 monthly queries for what appears to be a single person's name. This isn't SEO; it's a digital ghost haunting their analytics."

The Nostalgia Traffic Trap

With 61% organic and 30% direct traffic, Shoney's isn't acquiring new customers—they're servicing existing ones searching for locations. The 2,590 monthly searches for 'shoneys' (vs 2,260 for 'shoney's') reveal brand confusion that's bleeding conversion. Their audience isn't growing; they're just trying to find where to eat breakfast.

The Franchise Obsession

The homepage H1 screams '12 REASONS TO BECOME A SHONEY’S FRANCHISE PARTNER!'—not 'Try Our New Menu.' This is a B2B company disguised as a B2C restaurant. They're not selling food to consumers; they're selling a dream to franchisees, using their website as a lead gen tool for multi-unit operators, not diners.

The tech stack reveals the story: jQuery, Bootstrap, and Core-js suggest a site last meaningfully updated years ago. No modern analytics beyond Google Tag Manager and Clarity. No structured data. No sophisticated conversion funnel. They're running a $231M business on tech that couldn't get funded in today's seed round.

  • Tech debt is massive: Bootstrap/jQuery stack suggests no frontend investment since 2018
  • Social presence exists but engagement is likely minimal (Twitter, Facebook, Instagram all present)
  • Franchise contact page is the primary CTA, not menu or reservations
  • Global rank of #804,339 is shockingly low for a $231M revenue brand
No online ordering integration
Dominates breakfast nostalgia market
No dynamic menu updates
61% organic traffic proves brand awareness
No location-based personalization
Franchise model reduces operational complexity
No modern analytics or CRO tools
Legacy real estate in prime locations
No mobile-first experience

The $231M Time Capsule

Shoney's proves you can build a massive business without digital sophistication—if you own the category in customers' minds. But that moat is drying up.

What tech stack does Shoneys use?

25 detected
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Advertising1
JavaScript Libraries2
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google APIs
B
Bing
G
Google Analytics
M
Microsoft Clarity

How much traffic does Shoneys get?

Traffic & Engagement

32.6K
Monthly Visits
2.5
Pages/Visit
0:40
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-27%
44.6K
Oct 2025
Oct
46.8K
Nov 2025
Nov
32.6K
Dec 2025
Dec

Traffic Sources

Search
61%
Direct
30%
Social
2%
Referrals
6%
Email
0%
Paid
1%

Where is Shoneys's audience located?

🌍90.7%
🌍8.0%
🌍1.3%

What keywords does Shoneys rank for?

5 keywords
1shoney's2.3K vol$2.05
2shoneys2.6K vol$2.18
3shoneys.com390 vol
4shoney330 vol$2.00
5kamran habeeb shoney230 vol

How is Shoneys's SEO?

Open Graph Image

OG Image preview
og:image

https://www.shoneys.com/wp-content/uploads/2019/02/shoneys-logo-red.png

Meta Tags

title61 chars

Shoney’s – Your Favorite American Breakfast Restaurant Nearby

description146 chars

Savor Shoney’s entrées, burgers, sandwiches, fresh food bar and more! Enjoy all-American comfort food at our family-friendly restaurants near you.

languageEN-US

H1 Tags

h112 REASONS TO BECOME A SHONEY’S FRANCHISE PARTNER!

Schema Types

Unknown

Who works at Shoneys?

Loading leads...

What do customers think of Shoneys?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Shoneys

What is Shoneys's Revenue?
Shoneys generates approximately $231M in annual revenue. With 944 employees, that's $245,000 per employee.
What does Shoneys do?
Savor Shoney’s entrées, burgers, sandwiches, fresh food bar and more! Enjoy all-American comfort food at our family-friendly restaurants near you.
How fast is Shoneys growing?
Shoneys employee count has changed by 7% year over year.
What technologies does Shoneys use?
Shoneys uses 16 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, WordPress.
Who are Shoneys's competitors?
Shoneys's main competitors include Aubrey's, Gondolier Restaurant, Calhouns Restaurant, The Copper Cellar Family of Restaurants, Sam's Sports Grill. These companies operate in similar markets and compete for the same customer base.

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How to contact Shoneys?

What are Shoneys's key pages?

Export shoneys.com Data

Download the complete tech stack, analytics, leads, and company data for shoneys.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About shoneys.com

Savor Shoney’s entrées, burgers, sandwiches, fresh food bar and more! Enjoy all-American comfort food at our family-friendly restaurants near you.

Company Overview

shoneys.com
Website
food_and_drink
Industry
#804,339
Global Rank
32.6K
Monthly Visitors
16
Technologies
8+
Employees

shoneys.com Key Pages

Contact shoneys.com

Technology Stack

shoneys.com uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Privacy & Consent

Complianz

Advertising

Microsoft Ads

Traffic & Audience

32.6K
Monthly Visits
47%
Bounce Rate
2.5
Pages/Visit
0:40
Avg. Duration

shoneys.com receives approximately 32.6K monthly visitors and ranks #804,339 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:40 on the site.

The majority of shoneys.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is shoneys.com?
Savor Shoney’s entrées, burgers, sandwiches, fresh food bar and more! Enjoy all-American comfort food at our family-friendly restaurants near you.
What technologies does shoneys.com use?
shoneys.com uses 16 technologies including Font Awesome, PHP, and 10 more. View the full tech stack analysis above.
How do I contact shoneys.com?
You can contact shoneys.com through their contact page.
What are shoneys.com's social media accounts?
shoneys.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is shoneys.com?
shoneys.com receives approximately 32.6K monthly visitors and ranks #804,339 globally. Traffic is declining by 30.4% month-over-month.

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This page provides publicly available information about shoneys.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shoneys.com directly at https://shoneys.com.