shoplet.com
shoplet.com
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Shoplet: The $75M B2B E-commerce Ghost
A 55-person team running a $75M revenue e-commerce platform with almost no public footprint.
In a world obsessed with viral growth and billion-dollar valuations, Shoplet operates in the shadows. With 55 employees generating $75M in revenue, this isn't a flashy startup—it's a profitable, lean B2B machine that has quietly dominated a niche most founders ignore.
"Shoplet proves that you don't need 1,000 employees or a viral marketing budget to build a $75M business—you just need to sell office supplies to businesses that need them."
The Unsexy B2B Playbook
While SaaS companies chase ARR multiples, Shoplet operates on pure transaction volume. Their 103K monthly visits generate $75M in revenue—that's $727 per visitor. The traffic is 86.9% from 'undefined' countries, suggesting a geographically concentrated B2B customer base that buys in bulk. Their top keywords aren't viral trends; they're 'Folgers Classic Decaf' and 'Cascade Complete'—products businesses reorder predictably.
The Silent Customer Base
With 1,723 Trustpilot reviews and a mediocre 2.5/5 rating, Shoplet's customers are vocal but not delighted. The review count suggests high transaction volume, but the low rating indicates operational friction. This isn't a brand built on love—it's built on utility. Businesses buy here because they need supplies, not because they want to. The 48% organic traffic share shows they've built a durable search moat around commodity products.
The leadership team reveals the company's DNA: Arkadiy Pomerantsev (VP Technology) and Inez Paroly (SVP Merchandising/Marketing) suggest a tech-enabled retail operation. With only 55 employees for $75M in revenue, that's $1.36M per employee—exceptional efficiency. They're not building fancy features; they're optimizing procurement and logistics.
- No detected tech stack suggests a custom-built or legacy system that's highly optimized for their specific workflow
- 47% direct traffic indicates strong customer retention and repeat business—B2B relationships stick
- Top keywords are all product-specific, not brand-driven, showing they capture demand at the transaction level
- The 'undefined' country data suggests either a data anomaly or a highly concentrated geographic footprint
The B2B E-commerce Blueprint That Works
Shoplet isn't chasing disruption—it's mastering the unsexy basics of selling office supplies online, and the $75M revenue proves it works.
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Reviews (20)
Easy ordering and fast service.
Easy ordering and fast service.
"Happy New Year" to my co-workers! They love these pens.
Getting my co-workers a "Happy New Year" Gift instead of Christmas exchanges. They love the pens I use (they are always missing)! Ordered over 100 of the Zebra F-301 Signature Earthy Colors in black ink. Thank you for the free shipping option. Thank you for the first time customer discount. Very much appreciated. Hoping to continue this tradition every year.
Good price
Good price. Quick delivery
Making a purchase is very simple and…
Making a purchase is very simple and easy. The price is very economical.
Excellent service!
Excellent service! Received my orders quickly and all packaged well. Thank you
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About shoplet.com
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Traffic & Audience
shoplet.com receives approximately 103.1K monthly visitors and ranks #312,810 globally. The website has a bounce rate of 55% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:10 on the site.
The majority of shoplet.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about shoplet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shoplet.com directly at https://shoplet.com.