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shopredone.com
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shopredone.com

32 technologies
VerifiedVisit60.2K/mo$54M21532 Tech25 Leads
Deep Dive

RE/DONE: The $54M Denim Revival

How a vintage denim brand built a modern empire on deconstructed Levi's

RE/DONE isn't just selling jeans—they're selling a story of resurrection. By taking vintage Levi's 501s, cutting them up, and remaking them into modern fits, they've built a $53.9M lifestyle brand that proves nostalgia can be profitable.

$53.9M
annual revenue
215
employees
60K+
monthly visits
51%
direct traffic

"RE/DONE proves you don't need to invent the wheel—you just need to reinvent the classic."

The Cult Following

With 51% direct traffic, RE/DONE has built a fiercely loyal community. Customers don't just browse—they type 'shopredone.com' directly into their browser. That's not SEO; that's brand obsession. The 1.7/5 Trustpilot rating (from just 20 reviews) suggests a polarizing but passionate customer base.

The Vintage Gold Rush

Their top keyword—'redone' with 29,910 monthly searches—shows they own their brand name. But 'redone jeans' (1,780 searches) and 're/done sale' (230 searches) reveal customers are hunting for deals on their premium denim. The real insight? They're capturing specific product searches like 'shrunken baseball raglan' (240 searches), showing deep product-level loyalty.

The tech stack tells a story of performance and experience. They're using Vite for speed, GSAP for animations, and Swiper for product browsing—classic DTC playbook. But the presence of Tailwind CSS and Bootstrap suggests a lean engineering team moving fast. The PWA detection hints at mobile-first ambitions, crucial for a fashion brand.

  • Vintage sourcing creates scarcity: Each piece is literally one-of-a-kind
  • Modern fits bridge generations: Nostalgia meets contemporary style
  • Direct traffic dominance: 51% of visitors come directly, not through search
  • Niche product capture: Specific items drive targeted, high-intent traffic
They don't compete on price (premium positioning)
They build community through scarcity
They don't mass-produce (vintage sourcing limits scale)
They own the vintage-meets-modern narrative
They don't ignore quality (premium price points)
They command premium margins through storytelling

The Vintage Playbook is Working

At $54M with 215 employees, RE/DONE proves sustainable fashion can be profitable when you own the narrative. Their direct traffic dominance shows they've built a brand, not just a store.

What tech stack does Shopredone use?

48 detected
Programming Languages1
Email Marketing1
Marketing Automation1
Customer Support1
E-commerce & Payments3
Analytics & Marketing2
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics16
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
S
Snapchat Pixel
M
Microsoft Ads (Bing)
J
jsDelivr
M
Microsoft Clarity
G
Google Tag Manager
G
Google APIs
C
Cloudflare
T
Tracking Service
S
Snapchat
P
Pinterest
B
Bing
A
Analytics Service
G
Google Static

How much traffic does Shopredone get?

Traffic & Engagement

60.2K
Monthly Visits
2.6
Pages/Visit
1:13
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-21%
76.7K
Oct 2025
Oct
70.0K
Nov 2025
Nov
60.2K
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
51%
Social
4%
Referrals
6%
Email
0%
Paid
1%

Where is Shopredone's audience located?

🌍68.2%
🌍4.7%
🌍4.3%
🌍3.3%
🌍3.3%

What keywords does Shopredone rank for?

5 keywords
1redone29.9K vol$0.41
2re/done3.0K vol
3redone jeans1.8K vol$1.35
4re/done shrunken baseball raglan in light heather grey/black240 vol
5redone sale230 vol

How is Shopredone's SEO?

Open Graph Image

OG Image preview
og:image

http://shopredone.com/cdn/shop/files/LOGO.webp?height=628&pad_color=fff&v=1693509044&width=1200

Meta Tags

title48 chars

RE/DONE | Vintage-Inspired Denim & Ready To Wear

description147 chars

Shop RE/DONE for Men and Women online. RE/DONE jeans are the vintage denim of your dreams, worn perfectly, and remade in your favorite modern fits.

languageEN

Schema Types

OrganizationWebSite

Who works at Shopredone?

Loading leads...

What do customers think of Shopredone?

RE/DONE

RE/DONE

1.7
20 reviews

Categories

Activewear Store#undefinedStreetwear Store#undefinedClothing Store#undefinedMen's Clothing Store#undefinedJeans Shop#undefinedWomen's Clothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Los Angeles, US

Reviews (19)

Filter by rating:
Kristina Radovanović
2/23/2021
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Great service

Great service, fast delivery from US to UK. Will be ordering again from them!

Lori Brock
12/13/2023
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/12/2023
Very Uncomfortable Shoes

I purchased some beautiful clogs recently from Re/Done, my first purchase from this shop. Unfortunately, I relied on the reviews that raved about how extremely comfortable the shoes are. To me, they're quite painful. They look so nice that I thought to keep them and wear them a little bit, just walking inside the house, to break them in slowly. I can't walk 10 steps in them without causing bad pain, in multiple areas of my feet. I even purchased them a little big (I wear a 39 and purchased a 40). They fit small, strangle my foot across the top, and cause pain in the arch. It feels similar to walking on cement with bare feet, only while the feet are being painfully squeezed in addition. I attempted to return them, but they're not returnable. I paid $255 for a pair of shoes that I can't wear. This is unbelievable to me. Live and learn. I won't be buying anything from Re/Done again. Be aware that "final sale" means "non-returnable." I gave a two on the rating because the shoes appear solidly made of nice materials, and they look very nice. But what good are they if you can't wear them?

👍 1
Blair Builtherider
7/2/2023
🇫🇷 France1 reviewsOrganicUnverified
Experience date: 6/18/2023
not the best website

I absolutely love the RE/DONE store, it’s my favorite store however the website is not up to the level of the stores. I bought the matching top with the cardigan I got in the store, and the website said it would arrive between 3-4 days and i still haven’t gotten a confirmation number and there is no client service E-mail I can message this situation to because they don’t have one and the chat business is slow. So basically they just ship orders as they come and go and as they please?

👍 1
Clare Kelly
1/19/2026
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 12/12/2025
Don't buy from Eredon

Took more than 2 weeks to arrive. When the 'Ralph Lauren' jumper arrived it was a very poor quality replica. I contacted them the same day about returning, it took them over a week to reply, they asked for photos and proof of purchase, which I sent back the same day. It's now 10 days later and still no response or return address to send the item back. DO NOT ORDER FROM THEM

Heather
12/11/2025
🇬🇧 United Kingdom9 reviewsOrganicUnverified
Experience date: 12/11/2025
Do not order from this company

Do not order from this company. They are a con. The products are cheaply made, badly packaged. I had to wait 3 weeks for my order. No correspondence from them, the tracking link was useless. This is a Chinese company, that sell cheap imitations.

👍 1

Frequently Asked Questions about Shopredone

What is Shopredone's Revenue?
Shopredone generates approximately $54M in annual revenue. With 215 employees, that's $250,800 per employee.
What does Shopredone do?
Shop RE/DONE for Men and Women online. RE/DONE jeans are the vintage denim of your dreams, worn perfectly, and remade in your favorite modern fits.
How fast is Shopredone growing?
Shopredone employee count has changed by 5% year over year.
What technologies does Shopredone use?
Shopredone uses 32 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Adobe Fonts, Google Fonts, hCaptcha, HSTS, PHP.
Who are Shopredone's competitors?
Shopredone's main competitors include Carbon38, LE TOTE, Levi Strauss and Co, CHARLY USA, Smokers Choice. These companies operate in similar markets and compete for the same customer base.
What do customers think of Shopredone?
Shopredone has a Trustpilot score of 1.7 out of 5 (1 stars) based on 20 customer reviews.

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What are Shopredone's key pages?

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Download the complete tech stack, analytics, leads, and company data for shopredone.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About shopredone.com

Shop RE/DONE for Men and Women online. RE/DONE jeans are the vintage denim of your dreams, worn perfectly, and remade in your favorite modern fits.

Company Overview

shopredone.com
Website
lifestyle
Industry
#527,107
Global Rank
60.2K
Monthly Visitors
32
Technologies
25+
Employees

shopredone.com Key Pages

Contact shopredone.com

Technology Stack

shopredone.com uses 32 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, PHP, and more.

Fonts

Adobe Fonts, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CDN

cdnjs, jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Email Marketing

Klaviyo

Traffic & Audience

60.2K
Monthly Visits
43%
Bounce Rate
2.6
Pages/Visit
1:13
Avg. Duration

shopredone.com receives approximately 60.2K monthly visitors and ranks #527,107 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:13 on the site.

The majority of shopredone.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is shopredone.com?
Shop RE/DONE for Men and Women online. RE/DONE jeans are the vintage denim of your dreams, worn perfectly, and remade in your favorite modern fits.
What technologies does shopredone.com use?
shopredone.com uses 32 technologies including Adobe Fonts, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 26 more. View the full tech stack analysis above.
What are shopredone.com's social media accounts?
shopredone.com is active on tiktok, youtube, instagram. You can find links to all their social media profiles in the social section above.
Is shopredone.com hiring?
Check shopredone.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is shopredone.com?
shopredone.com receives approximately 60.2K monthly visitors and ranks #527,107 globally. Traffic is declining by 14.0% month-over-month.

Related Searches

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This page provides publicly available information about shopredone.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shopredone.com directly at https://shopredone.com.