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Reli: The Unsexy B2B Behemoth You've Never Heard Of
How a 127-person manufacturing startup quietly scaled to $67M by selling trash bags.
While SaaS founders chase VC money for their 'disruptive' apps, Reli is quietly printing cash selling the most mundane product imaginable: trash bags. With $67M in revenue and just 127 employees, they've cracked the code on B2B e-commerce that most tech startups miss.
"They don't sell software—they sell the physical infrastructure of commerce itself, one can liner at a time."
The Manufacturing Advantage
Unlike dropshipping startups that die when supply chains crack, Reli owns manufacturing. With 127 employees generating $67M, that's $527K per employee—a margin that would make most SaaS companies jealous. They're not building a brand; they're building an industrial machine that happens to have a Shopify storefront.
The Traffic Paradox
Here's the counterintuitive genius: only 29% of their traffic comes from organic search. A staggering 41% is direct traffic. This isn't SEO magic—it's repeat B2B customers who know exactly what they need. When a restaurant chain needs 10,000 black masks, they don't Google 'mask supplier'; they go straight to Reli. That's not marketing efficiency; that's market dominance.
Their keyword strategy reveals their true nature. 'Reli' gets 3,600 monthly searches—more than their brand name. People aren't discovering Reli; they're hunting for it. The fact that 'black masks' and '33 gal trash bags' rank among their top keywords shows they've become the default supplier for industries that don't care about brand storytelling, just reliable delivery.
- Manufacturing-first model with 127 employees generating $527K revenue per head
- 41% direct traffic proves B2B loyalty beats SEO algorithms
- Product mix spans trash bags to food service—owning the entire supply chain stack
- Satisfaction guarantee and free returns signal confidence in industrial-grade quality
The Anti-Startup Success Story
While tech founders chase unicorn valuations, Reli proves that boring industries with operational excellence beat hype-driven growth every time. They're not disrupting—they're building the foundation that disruptors stand on.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0242/8672/4173/files/ReliLogoTMpng2x.png?height=628&pad_color=fff&v=1614313913&width=1200
Meta Tags
Trash Bags, Can Liners, Food Service Supplies – Reli.
Shop wholesale quantity trash bags, food containers, masking films and carry-out bags for home or business. All purchases are honored with satisfaction guarantee, free return & exchange within 30 days.
Trash Bags, Can Liners, Food Service Supplies
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About shopreli.com
Shop wholesale quantity trash bags, food containers, masking films and carry-out bags for home or business. All purchases are honored with satisfaction guarantee, free return & exchange within 30 days.
Company Overview
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Technology Stack
shopreli.com uses 22 technologies across their website including hCaptcha, HSTS, PHP, cdnjs, and more.
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
cdnjs
Cloud & Hosting
Cloudflare
Marketing Automation
Smile.io
Customer Support
Zendesk, Intercom
Traffic & Audience
shopreli.com receives approximately 10.0K monthly visitors and ranks #1,996,464 globally. The website has a bounce rate of 22% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:26 on the site.
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