showpro.net
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The Invisible Giant of Live Events
A $15.6M powerhouse with a tech stack that doesn't make sense
ShowPro.net looks like a typical B2B service site until you notice the contradiction: a live event production company running on Magento and Shopware. This isn't just a lighting rental house—it's a stealth e-commerce operation masquerading as a service provider, and the numbers tell a fascinating story.
"ShowPro isn't selling lighting—they're selling a platform that happens to rent equipment."
The Traffic Paradox
With only 621 monthly visits and ranking #9M globally, ShowPro's digital footprint is microscopic compared to their $15.6M revenue. This reveals a brutal truth: their business runs on relationships, not SEO. The fact that 'shopro' gets 1,470 monthly searches while 'showpro inc' only gets 110 suggests massive brand confusion—people are searching for something that doesn't exist, while the real company remains invisible.
The Tech Stack Contradiction
Here's what makes ShowPro fascinating: they're using Magento and Shopware—enterprise e-commerce platforms typically reserved for product-based companies. This isn't a mistake; it's strategic. They've built a transaction engine for renting high-value equipment, creating a digital infrastructure that traditional AV companies lack. Their competitors are still taking phone orders while ShowPro is quietly building a scalable booking system.
The LinkedIn profile reveals a team structure optimized for enterprise clients: Michael Madsen leads business development, Tan Sangmanee manages production, and Charlie Smith handles client development. This isn't a mom-and-pop operation—it's a professional services firm with specialized roles, suggesting they're targeting Fortune 500 events, not weddings and small parties.
- Revenue per employee: ~$205K (above industry average for AV services)
- Tech stack suggests productization of services (e-commerce platforms for rentals)
- Minimal digital presence indicates heavy reliance on repeat business and referrals
- Team structure mirrors enterprise software companies, not typical event vendors
The Silent Scaler
ShowPro proves that in B2B services, relationships beat algorithms every time. But their tech stack suggests they're preparing for a digital transformation that could disrupt the entire events industry.
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2 keywordsHow is Showpro's SEO?
Meta Tags
ShowPro, Inc. | Where art and technology meet - Home
ShowPro provides lighting, audio, video staging and projection to the corporate meeting and special event industries. With years of accumulated industry experience, we have all the tools necessary to transform your meeting into an event with style and presence exceeding the expectations of you and your client.
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About showpro.net
ShowPro provides lighting, audio, video staging and projection to the corporate meeting and special event industries. With years of accumulated industry experience, we have all the tools necessary to transform your meeting into an event with style and presence exceeding the expectations of you and your client.
Company Overview
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Technology Stack
showpro.net uses 14 technologies across their website including Font Awesome, Google Fonts, Laravel, Squarespace, Webflow, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
CMS
Squarespace, Webflow
Cloud & Hosting
Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
E-commerce & Payments
OpenCart, Shopware, Magento
Traffic & Audience
showpro.net receives approximately 621 monthly visitors and ranks #9,133,398 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about showpro.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit showpro.net directly at https://showpro.net.