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ShowSeeker: The Unsung Backbone of TV's Ad Tech Stack
How a 71-person team built a $9.3M engine for the linear and digital ad revolution
In the chaotic, fragmented world of television advertising, where linear TV meets digital streaming, one platform quietly powers the infrastructure. ShowSeeker isn't chasing hype—it's building the essential plumbing for the $70B ad industry, proving that niche dominance beats broad mediocrity.
"They're not selling a dream—they're selling workflow automation that saves media buyers time and money."
The Niche Powerhouse
With just 71 employees generating $9.3M in revenue, ShowSeeker operates at a remarkable $131K revenue per employee. This isn't a growth-at-all-costs startup; it's a precision-engineered B2B machine focused entirely on the complex intersection of linear TV and advanced advertising. Their LinkedIn presence and industry-specific keywords like 'linear and digital media management' (150 monthly searches) reveal a strategy of deep vertical integration over horizontal expansion.
The Traffic Paradox
ShowSeeker's traffic tells a story of focused intent. With only 2,502 monthly visits, the numbers seem modest—until you see the breakdown. 42% direct traffic signals strong brand recall from industry insiders, while 33% organic search shows they're capturing high-intent queries. The absence of massive traffic numbers isn't a weakness; it's proof they're targeting the right audience: ad ops professionals, media planners, and TV execs who need solutions, not browsers.
The tech stack reveals their priorities: jQuery and Tailwind CSS for speed, AWS CloudFront and Cloudflare for reliability, and Google Analytics for data-driven decisions. They're not chasing the latest JavaScript frameworks—they're building stable, performant tools that media buyers can't live without. The leadership team, including CTO Mark Elmasri and VP of Product Nick Anaclerio, brings deep industry expertise to a space where relationships and reliability matter more than flashy features.
- Pilot platform combines usability with lightning-fast performance for proposal and order management
- Targets the rapidly changing linear television and advanced advertising landscapes
- Strategic partnership with Spectrum Reach for career opportunities and industry credibility
- Content marketing focused on industry thought leadership (blog posts answering industry calls)
The Quiet Giant of Ad Tech Infrastructure
While others chase scale, ShowSeeker dominates the essential workflows that make modern TV advertising possible. In a world of fragmentation, they're the glue holding it together.
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ShowSeeker Landing Page
Presenting ShowSeeker a Cloud-based data and advertising tool. We provide a powerful and efficient platform to manage proposals and orders, for the rapidly-changing linear television and advanced advertising landscapes.
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About showseeker.com
Presenting ShowSeeker a Cloud-based data and advertising tool. We provide a powerful and efficient platform to manage proposals and orders, for the rapidly-changing linear television and advanced advertising landscapes.
Company Overview
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Technology Stack
showseeker.com uses 15 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
showseeker.com receives approximately 2.5K monthly visitors and ranks #3,920,118 globally. The website has a bounce rate of 25% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 1:03 on the site.
The majority of showseeker.com's traffic comes from .
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