siemens.com
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Siemens.com: The Digital Backbone of Industry
How a 175-year-old industrial giant built a digital-first web presence
Siemens isn't just selling hardware anymore—it's selling a digital ecosystem. With 7.2M monthly visitors and a web presence that feels more like a tech startup than a legacy industrial conglomerate, siemens.com is the command center for Industry 4.0.
"Siemens doesn't just have a website—it has a digital industrial platform with 38.5 million backlinks."
The Talent Magnet
The traffic data reveals Siemens' secret weapon: talent acquisition. 'Siemens careers' (23,880 monthly searches) and 'Siemens jobs' (12,240 searches) dominate their keyword strategy. This isn't accidental—it's a deliberate play to attract the engineers and developers needed to power their digital transformation narrative. The fact that 39% of traffic is direct suggests strong brand recognition among professionals.
Digital Transformation, Not Hardware Sales
Look at their top keywords: 'Siemens NX' (20,080 searches) and 'Solid Edge' (18,810 searches). These aren't product names—they're digital twin platforms, CAD software, and simulation tools. The website's architecture (PWA, Tailwind CSS, Lazy Loading) mirrors this shift: it's built for speed and interactivity, not just static product catalogs. The tech stack suggests a modern, app-like experience designed for engineers who expect consumer-grade UX.
- Backlink moat: 38.5M backlinks create an SEO fortress competitors can't breach
- Global but undefined: Traffic is distributed across multiple regions (data shows 5 countries with 8-12% each), suggesting true global reach
- Trustpilot paradox: 1.6/5 rating with 585 reviews indicates customer service friction despite digital excellence
The real story here is the pivot from B2B industrial giant to digital platform provider. Siemens' web presence reflects this: it's not just about selling turbines and trains anymore—it's about selling software, data, and connectivity. The 51% organic traffic share proves they're winning on thought leadership, not just brand recognition. For founders and investors, this is a masterclass in how legacy companies can reinvent their digital identity.
Siemens.com is a blueprint for industrial digital transformation
It proves that even 175-year-old giants can build modern, traffic-driving web experiences—if they commit to software over hardware.
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Siemens: A global technology leader driving innovation in industry, infrastructure and mobility through digital transformation.
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Reviews (20)
My oven broke at the start of December
My oven broke at the start of December. Engineer arrived with replacement fan within 4 days. My warming drawer then stopped working. Engineer arrived on Christmas Eve to fix it. They are fantastic!!!
Why can’t I buy my product at the price…
Why can’t I buy my product at the price quoted on the website. I want to purchase a microwave oven but Siemens don’t sell direct and there are specialist retailers they recommend. The stockist list is short and the everyday electrical appliance shops are not recognised when it come to the warranty. They’ll charge more than the listed price They appear surprised when you approach them to purchase just the microwave. They’ll then go off to get a quote. But the price is the one on the web site? Outside of these high end kitchen companies; if you're looking to purchase a siemens microwave or product, it will become harder. Why?
Extra Cost for QAP peer program
We have a small hospital, and our order for QC products does not meet their minimum, so they charge additional fee's for this sub par QAP program that they have. They also do not have additional stock at times.
Siemens Turkey
I bought an inox solo deepfreezer with digital screen from Siemens Turkey, which is still in guarantee. About 2 months ago, it started to change the degree on the screen repeatedly and while the temperature degree changes it makes a beep beep noice which continues 24 hours. At night it is a nightmare to hear that voice once in a 5 seconds. I am not even mentioning its effects on the food stored in the freezer! I called an authorized service via Siemens Turkey customer relations on November and they came to my house and checked all the possible reasons for this situation but could'nt find anything so the service wrote it to the factory. Today on 13.01.26 they called me back saying " it MİGHT havee been because of the electrical current and they cannot repair it nor give a new device, instead they offered me a deepfreezer with no screen on it." I told them that I paid for a one with digital screen and I want a new one with a screen also. Even though they cannot prove that the defect was because of the electricity, they consist that they cannot give me an equal device in return. @ Siemens if you cannot stand behind what you sell, why do you have guarantee policy which is of no use???
Poor company with poor services and poor customer services
Formal Statement – Escalation and Compensation Claim My experience with Siemens Financial Services has been extremely unsatisfactory. It is evident that a significant number of customers have encountered similar issues, which is clearly reflected in the volume and consistency of negative reviews. Despite repeated attempts to resolve matters amicably, Siemens Financial Services has demonstrated poor communication, lack of transparency, and inadequate complaint handling procedures. These failures have resulted in unnecessary distress, financial impact, and damage that could have been avoided with proper customer care. As a result, I am now submitting a formal complaint and escalating this matter to the relevant regulatory authorities, including the Financial Ombudsman Service. I will also be seeking appropriate compensation for the inconvenience, stress, and any financial or reputational harm caused by the company’s actions and omissions. Based on both my personal experience and the experiences of many other customers, the issues appear to be systemic rather than isolated. I believe this matter warrants regulatory review.
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About siemens.com
Siemens: A global technology leader driving innovation in industry, infrastructure and mobility through digital transformation.
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Technology Stack
siemens.com uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
Advertising
Microsoft Ads
Tag Managers
Adobe Launch
Traffic & Audience
siemens.com receives approximately 7.3M monthly visitors and ranks #5,833 globally. The website has a bounce rate of 35% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 5:02 on the site.
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This page provides publicly available information about siemens.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit siemens.com directly at https://siemens.com.