In the hyper-competitive world of programmatic advertising, Sightly operates like a ghost—generating $14.2M in annual revenue with just 89 employees, yet barely leaving a digital footprint. For founders and investors, this isn't a red flag; it's a masterclass in enterprise B2B sales where SEO traffic is a vanity metric.

"In enterprise adtech, high traffic often signals a commodity product. Sightly's low visibility suggests high-value, high-touch client relationships."

The leadership team composition is telling. With Adam Katz at the helm and a CTO (Rajiv Kumar) alongside a Chief Staff (Olivia D'Amato) and an EVP of Strategic Development, Sightly is structured for scale and retention, not just acquisition. The presence of a Chief Staff role, usually reserved for Series B+ companies, hints at operational maturity and a focus on internal efficiency to support their $14M revenue base.

• Revenue-per-employee is ~$159k, competitive for adtech services but lower than pure software SaaS.
• Google Fonts is the only detected tech stack—a minimal footprint suggesting a heavy reliance on proprietary technology or third-party integrations not picked up by crawlers.
• The 'undefined' country traffic (62.2%) suggests either a data tracking gap or a highly targeted, non-public strategy, common in niche adtech verticals.