signonsandiego.com
signonsandiego.com
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SignOnSanDiego: The $12.5M Ghost
A news giant's digital presence has vanished—leaving only revenue and silence.
In the digital age, a news organization's website is its front door. For SignOnSanDiego, that door appears to be permanently locked. With a global rank of #11,916,060 and only 1,277 monthly visits, this $12.5M revenue entity is a ghost in the machine—a relic of the pre-algorithm news landscape that somehow still generates seven-figure revenue.
"This isn't a website—it's a digital artifact. The revenue exists, the team exists, but the digital footprint has vanished."
The News Corp Legacy
SignOnSanDiego was never just a website—it was the digital arm of The San Diego Union-Tribune, a legacy print publication. With 58 employees and $12.5M in revenue, this isn't a startup failure. It's a traditional media entity navigating the digital transition, where revenue streams (print subscriptions, local ads, events) remain robust even as web traffic collapses. The 48% direct traffic suggests a loyal, aging audience that still types the URL directly—likely older readers who value the institution over the interface.
The Death of Organic Discovery
Only 15% of traffic comes from organic search. In 2024, that's catastrophic for a news site. It means Google has either de-indexed them, penalized them, or they've simply stopped investing in SEO. The 100% US traffic share (with 'undefined' as the top country) suggests either a data anomaly or an intentional geo-block. For a local San Diego news site, this is a strategic choice: serve the community, ignore the world. But it also means they're invisible to new audiences.
The tech stack is a black box—zero detected technologies. This could mean they're using legacy systems, custom builds, or privacy-focused infrastructure. For investors and founders, this is a red flag: innovation has stalled. The lack of structured data, social profiles, and modern analytics suggests a company operating in 2005 while the world is in 2024.
- Revenue model is decoupled from digital reach—traditional subscriptions and local ads still work
- Direct traffic dominance (48%) signals a captive, non-digital-native audience
- No organic growth strategy—relying entirely on brand loyalty and legacy habits
- Complete absence of modern web tech suggests either extreme cost-cutting or strategic silence
The Ghost That Pays
SignOnSanDiego proves revenue can survive digital irrelevance—if your audience is old enough and loyal enough.
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About signonsandiego.com
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Traffic & Audience
signonsandiego.com receives approximately 1.3K monthly visitors and ranks #11,916,060 globally. The website has a bounce rate of 86% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:14 on the site.
The majority of signonsandiego.com's traffic comes from .
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