With just 141 employees generating $38.8M, each employee contributes $275K in revenue—exceptional for a services business. The company's 'Regional Sales Manager' and 'Sales Dealer' roles reveal a classic direct sales model. They're not waiting for customers to find them online; they're hunting them down in person. The 'undefined: 100.0%' traffic country suggests either a tracking error or a business model built entirely on domestic US direct sales where online presence is secondary to boots-on-the-ground hustle.

Here's the counterintuitive insight: 66% of their traffic is organic, but the volume is microscopic. Their top keyword 'guru media' (4,330 monthly searches) has zero relevance to business signs. This suggests either a legacy SEO strategy that's completely misfired, or they're capturing accidental traffic while their real customers—small business owners—find them through referrals, trade shows, and direct sales. The 17% direct traffic is more telling: these are repeat customers and referrals, the lifeblood of any B2B services business.