signup.com
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The $2.4M Ghost in the Machine
Unpacking the 77% direct traffic anomaly of Signup.com
In a world obsessed with acquisition funnels, Signup.com has achieved something counter-intuitive: 77% of their 1.45M monthly visitors arrive without a single search click. This isn't an SEO play—it's a dominance strategy.
"When 77% of traffic is direct, you haven't just built a product—you've built a utility."
The Keyword Paradox
Their organic strategy reveals a fascinating split. While 'sign up genius' dominates with 137K monthly searches, they rank for 'printable fall activity sheets' (500 volume). This suggests a user base that treats the platform as a general utility tool, not just a signup sheet service. The traffic isn't just about forms—it's about activities, events, and community management bleeding into adjacent verticals.
The Lean Powerhouse
With just 24 employees generating $2.4M in revenue, that's $100K ARR per employee—exceptional efficiency for a science & education sector tool. The team composition (Founder, Marketing, 2 Engineers, Support) reveals a product-led growth machine where the software sells itself. No heavy sales team, just pure utility.
The tech stack tells the story of a pragmatic, performance-focused operation. jQuery and Tailwind CSS suggest a mature codebase optimized for speed, while Ghost CMS powers their content strategy. They're not chasing the latest React frameworks—they're shipping reliable code that loads fast and converts.
- Direct traffic dominance (77%) signals deep brand penetration and bookmark behavior
- 1.7M backlinks indicate a decade+ of organic authority building
- The 'undefined' country data (87.9%) suggests either privacy-focused analytics or a US-centric user base with anonymized tracking
The Quiet Giant of EdTech
Signup.com proves you don't need hype when you have habit
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About signup.com
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Technology Stack
signup.com uses 12 technologies across their website including Google Maps, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
HSTS
CMS
Ghost
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
signup.com receives approximately 1.5M monthly visitors and ranks #32,477 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:15 on the site.
The majority of signup.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about signup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit signup.com directly at https://signup.com.