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SIIA: The 40-Year Trade Group Powering Tech Policy
How a 79-person non-profit influences global information policy with $13.8M in revenue.
In a world dominated by venture-backed unicorns, SIIA stands out as a quiet, 40-year-old powerhouse that doesn't sell software—it sells influence. While tech giants fight for market share, this association fights for the regulatory frameworks that allow the entire information economy to thrive.
"SIIA doesn't build products; it builds the ecosystem that allows others to build them."
The Invisible Infrastructure of Tech Policy
SIIA operates at the intersection of business services and public policy. With key figures like Paul Lekas (SVP, Global Public Policy) and David LeDuc (Senior Director, Public Policy), the organization spends its days in Washington D.C. boardrooms and global conference halls, not in engineering sprints. Their 50% direct traffic indicates a loyal, professional membership base that knows exactly where to find them—no SEO tricks needed.
The Revenue Model of Influence
With $13.8M in revenue and just 79 employees, SIIA operates with a lean efficiency that would make a SaaS company jealous. That's approximately $175k revenue per employee—a ratio suggesting high-value memberships and premium event sponsorships. Their top organic keywords reveal their true audience: industry insiders searching for 'siia neal awards' and 'bims conference 2026,' not casual browsers.
The organization's tech stack tells a story of pragmatism over flash. They run on jQuery, Bootstrap, and WordPress—stable, reliable technologies that prioritize function over form. This isn't a startup chasing the latest framework; it's an institution focused on delivering consistent value to members who care more about policy briefings than website animations.
- 40+ years of continuous operation in the information industries
- Dual focus: Global Public Policy AND Events/Sponsorships (FISD)
- Strong social presence across Twitter, LinkedIn, and YouTube
- Traffic concentrated in undefined markets (66.3% share)
SIIA is the quiet architect of the information economy
While startups chase disruption, this 40-year-old trade group quietly shapes the rules that govern them all.
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Software Information Industry Association (SIIA)
For 40+ years, SIIA has driven growth in information industries, empowering members to fuel the global economy and improve public policies.
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About siia.net
For 40+ years, SIIA has driven growth in information industries, empowering members to fuel the global economy and improve public policies.
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siia.net receives approximately 16.3K monthly visitors and ranks #1,371,435 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:50 on the site.
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